# Lavish Vodka Soirées The Grey Goose Summer Soirée Celebrates Vodka Cocktails in Style By Ady Floyd | Published 2015-08-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/summer-soire References: [montreall](http://montreall.com/the-grey-goose-summer-soiree-a-lavish-summer-kick-off-in-montreal/) & [torontoisfashion](http://www.torontoisfashion.com/2015/06/event-in-toronto-grey-goose.html) The Grey Goose Summer Soirée is a lavish one-day event that takes place outdoors during the warm summer months to honor the elegantly crafted, high-end spirit. Taking place in the exquisite backyard of a mansion, guests were ushered in through a blue-carpeted runway to highlight the brand's signature color. The event kicked off with a bartending competition followed by social cocktails and live entertainment. The annual event celebrates the innovative ideas of hand- crafted cocktails. The Pour Master Competition began this year's event with the theme of [carbonated vodka beverages](https://www.trendhunter.com/trends/sparkling-vodka-drink). Bartenders and mixologists were invited to compete for the Pour Master title by creating their own signature drinks. The event that followed the Pour Master competition was an [exclusive affair](https://www.trendhunter.com/trends/chrome-horse-society) featuring synchronized swimming performances, which took place in an outdoor pool. In addition, there was a pure white horse that presented beautiful photo-opportunities. The Grey Goose Summer Soirée event featured white, blue and silver decor to represent the brand's iconic insignia and embodied an air of exclusivity and elegance. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 66% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Luxury Vodka Events:** Creating lavish and exclusive vodka events that showcase the brand as high-end and premium. - **Innovative Cocktail Competitions:** Organizing bartending competitions that emphasize the brand's unique and innovative handcrafted cocktails. - **Pop-up Soirées:** Hosting pop-up events that create a buzz around the brand and provide guests with an exclusive experience. ### Who This Affects Most - **Alcohol:** High-end alcohol brands can create exclusive events to showcase their products and position themselves as premium. - **Hospitality:** Luxury hotels and restaurants can collaborate with high-end alcohol brands to create exclusive and memorable events for their guests. - **Entertainment:** Event companies can create unique and extravagant experiences that revolve around luxury alcohol brands and target premium clientele. ## Related on Trend Hunter - [Immersive Pop-Up Martini Bars](https://www.trendhunter.com/trends/duet.md) - [Tennis-Themed Pop-Up Bars](https://www.trendhunter.com/trends/last-serve-bar.md) - [Dance-Centric Vodka Martini Ads](https://www.trendhunter.com/trends/vive-le-martini.md) - [Branded Homemade Alcoholic Beverages](https://www.trendhunter.com/trends/vodka-lime-and-soda.md) - [Tennis-Player Vodka Campaigns](https://www.trendhunter.com/trends/frances-tiafoe.md) - [Tennis-Inspired Cocktails](https://www.trendhunter.com/trends/honey-deuce-cocktail-kit.md) - [Alps-Inspired Vodkas](https://www.trendhunter.com/trends/grey-goose-altius.md) - [Après-Ski–themed Vodka Launch Parties](https://www.trendhunter.com/trends/holiday-vodka.md) - [Fruit Essence-Infused Vodkas](https://www.trendhunter.com/trends/grey-goose-essences-1.md)