# Witty Beer Pronunciation Ads Leinenkugel’s Summer Shandy Created an Ice Shanty Valued at $50k By Grace Mahas | Published 2021-02-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/summer-shandy References: [promorules](https://www.promorules.com/PL015098) The [Summer Shandy](https://www.trendhunter.com/trends/summer-shandwich) from [Leinenkugel](https://www.trendhunter.com/trends/lodge-variety-pack) is "sick of people mispronouncing its name," prompting the brand to create an ice shanty valued at $50K to show the difference once-and-for-all. Leinenkugel will give one lucky fan the ultimate ice shanty – aka the “Summer Shandy Ice [Shanty](https://www.trendhunter.com/trends/busch-light-ice-shanty)" –valued at $50,000 with all the familiar Midwestern summer feels. This includes a built-in furnace for warmth, light therapy to tackle the winter blues, classic lake house décor, a grill for your catch of the day, and, of course, Summer Shandy. In addition, the winner also receives a year’s worth of Summer Shandy (via a payment). The Leinenkugel Summer Shandy Ice Shanty allows someone to have their own personal slice of summer year-round. To enter, email SummerShandyIceShanty@promo.leinie.com and share your favorite Leinie’s beer that makes anytime feel like summertime until March 11, 2021, for a chance to win. Image Credit: Leinenkugel ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 61% | Activity: 57% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Creative Marketing Campaigns:** Leinenkugel's Summer Shandy ice shanty demonstrates the brand's commitment to creative marketing campaigns and provides an opportunity for other companies to think outside the box when it comes to product promotion. - **Brand Loyalty:** The Summer Shandy ice shanty contest is a prime example of how a brand can foster customer loyalty by appealing to their love of the product and creating an exclusive experience only available to a few lucky winners. - **Seasonal Products:** Leinenkugel's Summer Shandy ice shanty promotion highlights the importance of seasonal products and provides an opportunity for businesses to explore creative ways of marketing and promoting products that are typically associated with a particular season. ### Industries Being Reshaped - **Alcohol and Beverage:** The Summer Shandy ice shanty promotion is relevant to the alcohol and beverage industry as it showcases how brands can creatively market their products and foster customer loyalty. - **Home and Outdoor Living:** The Summer Shandy ice shanty is an example of how companies in the home and outdoor living industry can promote their products and create unique experiences that resonate with customers. - **Marketing and Advertising:** Leinenkugel's Summer Shandy ice shanty promotion provides an opportunity for the marketing and advertising industry to take note of innovative campaigns and find new ways to engage with audiences. ## Related on Trend Hunter - [Ice Shanty Beer Campaigns](https://www.trendhunter.com/trends/busch-light-ice-shanty.md) - [Summer-Ready Beer Variety Packs](https://www.trendhunter.com/trends/lodge-variety-pack.md) - [Lemonade-Infused Ice Cream Sandwiches](https://www.trendhunter.com/trends/summer-shandwich.md) - [Sunset-Watching Dream Jobs](https://www.trendhunter.com/trends/sunset-streamer.md) - [Refreshing Lemon Flavor Beers](https://www.trendhunter.com/trends/honey-lemon-light.md) - [Succulent Shandy-Flavored Sausages](https://www.trendhunter.com/trends/summer-shandy-beer-brats.md) - [Fishing-Inspired Beer-Brand Giveaways](https://www.trendhunter.com/trends/stream-home-makeover.md) - [Playful Summer Drink Giveaways](https://www.trendhunter.com/trends/smirnoff-ice-sunny-days.md) - [Vintage Water-Infused Treats](https://www.trendhunter.com/trends/lakewater-taffy.md)