# Succulent Shandy-Flavored Sausages The Johnsonville Summer Shandy Beer Brats are Arriving Now By Michael Hemsworth | Published 2024-04-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/summer-shandy-beer-brats References: [onmilwaukee](https://onmilwaukee.com/articles/leinenkugels-summer-shandy-brats) & [johnsonville](http://johnsonville.com/where-to-buy/)  The Johnsonville [Summer Shandy](https://www.trendhunter.com/trends/summer-shandwich) Beer Brats have been created in collaboration with [Leinenkugel’s](https://www.trendhunter.com/trends/lodge-variety-pack) as a succulent sausage perfect for elevating backyard barbecues this summertime. The bratwursts feature a meaty recipe that's infused with the flavor of shandy for a touch of sour sweetness that's reported to work well as a refreshing take on a classic. The sausages are making their way to select retailers in 19 states now, but can also be purchased online via the [Johnsonville Market](https://www.trendhunter.com/trends/oktoberfest-beer-brats) Place. Johnsonville Owner and Chairwoman Shelly Stayer spoke on the new Johnsonville Summer Shandy Beer Brats saying, "Some things just belong together, and beer and bratwurst are no exceptions. As a family-owned company that takes great pride in our products, developing a beer brat with Leinenkugel’s to bring the flavor of Summer Shandy to our fresh grilling sausage is a match made in Wisconsin.” ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 64% | Activity: 80% | Freshness: 22% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Beer-infused Cuisine:** Opportunity to innovate by infusing beer flavors into various food products beyond just beverages. - **Collaborative Culinary Creations:** Potential for partnership between food brands to create unique and flavor-rich products for consumers. - **Online Specialty Food Markets:** Emerging trend of selling specialty food items online, offering convenience and accessibility to a wider audience. ### Industries Being Reshaped - **Food and Beverage:** Innovation opportunities in creating unique and flavorful food products through collaborations and infusion techniques. - **Retail:** Potential for retail industry to explore online platforms for selling specialty food items and reaching a broader customer base. - **Collaborative Marketing:** Opportunity for brands to collaborate on joint marketing efforts to promote distinctive culinary creations and drive consumer engagement. ## Related on Trend Hunter - [Midwestern Beer-Infused Sausages](https://www.trendhunter.com/trends/oktoberfest-beer-brats.md) - [Co-Branded Smoked Sausages](https://www.trendhunter.com/trends/cobranded-smoked-sausage.md) - [Grill-Inspired Snack Crisps](https://www.trendhunter.com/trends/pringles-x-miller-lite.md) - [In-Store Sausage Shops](https://www.trendhunter.com/trends/spartannash-brat-shop.md) - [Summer-Ready Beer Variety Packs](https://www.trendhunter.com/trends/lodge-variety-pack.md) - [Lemonade-Infused Ice Cream Sandwiches](https://www.trendhunter.com/trends/summer-shandwich.md) - [To-Go Oktoberfest Sausages](https://www.trendhunter.com/trends/smokey-cheddar-sausage.md) - [Refreshing Lemon Flavor Beers](https://www.trendhunter.com/trends/honey-lemon-light.md) - [Condiment-Flavored Sausages](https://www.trendhunter.com/trends/sausage-packs.md)