# Low-Cost Summer Sangrias Target is Launching a California Roots Sangria for $5 By Laura McQuarrie | Published 2019-05-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/summer-sangria References: [myrecipes](https://www.myrecipes.com/news/five-dollar-sangria-target) & [intl.target](https://intl.target.com/s?searchTerm=california+roots&category=0%7CAll%7Cmatchallpartial%7Call+categories&tref=typeahead%7Cterm%7C0%7Ccalifornia+roots%7C%7C%7Cservice&searchRawTerm=california+roots) [Target](https://www.trendhunter.com/trends/casa-cantina) first launched its [California Roots](https://www.trendhunter.com/trends/school-lunch-program) series in 2017 and it this spring, it will be expanding this collection with an all-new $5 summer sangria. While many consumers have been enjoying other products from the California Roots series like the [Chardonnay](https://www.trendhunter.com/trends/nkmip-cellars) and Red Bled, Target shoppers will soon be able to purchase a ready-to-drink sangria that's described as having fresh berry and citrus notes. Like Target, a number of retailers have begun experimenting with the sales of budget-friendly wines that provide people with cost-effective alternatives to premium offerings. Currently, about 80% of Target's retail locations are licensed to sell wine, meaning that many people across the United States will have access to this affordable summer sangria. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 5% | Activity: 12% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Ready-to-drink Sangrias:** The popularity of ready-to-drink alcoholic beverages is on the rise, providing opportunities for more affordable, accessible, and convenient summer beverages. - **Budget-friendly Wine:** Retailers are experimenting with lower-priced wine options, offering consumers cost-effective alternatives to premium selections that appeal to budget-conscious shoppers. - **Expansion of Wine Retailing:** With 80% of Target stores now licensed to sell wine, there is an opportunity for other retailers to follow suit, providing a larger market for wine sales. ### Industries Being Reshaped - **Alcoholic Beverage Manufacturing:** The trend toward ready-to-drink sangrias presents opportunities to experiment with new products, flavors, and packaging to meet consumer demand. - **Retail:** The expansion of wine sales in retail stores allows for greater accessibility and convenience for consumers, with potential benefits for retailers and manufacturers alike. - **Food and Beverage Industry:** As retailers expand into the sale of budget-friendly wines and ready-to-drink sangrias, there is an opportunity for innovation in both product development and marketing strategies. ## Related on Trend Hunter - [Low-Cost Private Label Wines](https://www.trendhunter.com/trends/california-heritage-collection.md) - [Authentic Preparation-Free Cocktails](https://www.trendhunter.com/trends/casa-cantina.md) - [Sparkling Rosé Sangrias](https://www.trendhunter.com/trends/mija-bubbly-ros-sangria.md) - [Refreshing RTD Sangrias](https://www.trendhunter.com/trends/sangria-fizz.md) - [Ready-to-Prepare Sangria Mixes](https://www.trendhunter.com/trends/island-oasis-sangria.md) - [Fruity RTD Wine Spritz Cans](https://www.trendhunter.com/trends/wine-spritz.md) - [Sangria-Inspired Zero-Proof Beverages](https://www.trendhunter.com/trends/sangriainspired.md) - [Price-Marked Wine Label Launches](https://www.trendhunter.com/trends/pricemarked-wine-label.md) - [Sangria-Flavored Hard Seltzer Mixers](https://www.trendhunter.com/trends/hard-seltzer-mix.md)