# Charity Shoe Campaigns Audi Paired with Toms for its Summer Sale Event to Donate Shoes to Children By Ady Floyd | Published 2015-06-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/summer-sale-event References: [carscoops](http://www.carscoops.com/2015/06/get-pair-of-special-edition-toms-shoes.html) & [time](http://time.com/3908161/audi-shows/) The car company [Audi](https://www.trendhunter.com/trends/audi-car-couture) has teamed up with shoe brand [Toms](https://www.trendhunter.com/trends/joyful-chaos-family) for its summer sale event, which will bring 55,000 pairs of shoes to children in need across the United States. The campaign called 'Footing' takes place during the annual "Summer of Audi's sales event" that kicked off this week. The shoes offer a twist on the classic slip-on style that Toms is known for. For this campaign, a limited edition shoe was created using Audi's brand colors on Toms' slip-on shoe. A dark gray material accompanied by red stitching and a tag on the shoe exterior of Audi's logo is the perfect way to meld the two companies together. Every new customer who purchases or leases an Audi during the summer sale event will receive a pair of the limited edition shoe. The shoes are available in both adult and children sizes. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 31% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Collaborative Cause Marketing:** The partnership between Audi and Toms demonstrates the trend of businesses teaming up to create positive change. - **Limited Edition Brand Collaborations:** The creation of a limited edition shoe combining Audi's brand colors and Toms' slip-on style showcases the trend of unique brand collaborations. - **Incentive Promotion Strategies:** Offering a pair of limited edition shoes to every new customer purchasing or leasing an Audi during the summer sale event highlights the trend of using incentives to drive sales. ### Who This Affects Most - **Automotive:** Automotive companies can explore partnerships with other brands and engage in cause marketing campaigns to create a positive brand image and increase customer loyalty. - **Footwear:** Footwear brands can leverage limited edition collaborations with other industries to create buzz and generate interest among consumers. - **Retail:** Retailers can adopt incentive promotion strategies by offering exclusive gifts or products to customers as a way to boost sales and customer satisfaction. ## Related on Trend Hunter - [Luxury Auto-Branded Footwear Collections](https://www.trendhunter.com/trends/luxury-autobranded.md) - [Family-Centric Footwear Campaigns](https://www.trendhunter.com/trends/joyful-chaos-family.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Car-Specific Video Commerce](https://www.trendhunter.com/trends/video-commerce1.md) - [Brand-Led Endangered Animal Programs](https://www.trendhunter.com/trends/endangered-animal-program.md) - [Imaginative Children's Holiday Campaigns](https://www.trendhunter.com/trends/childrens-holiday-campaign.md) - [Customized Soccer Team Cars](https://www.trendhunter.com/trends/2024-mls-cup.md) - [Footwear-Branded Heart Health Initiatives](https://www.trendhunter.com/trends/wear-your-heart.md) - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md)