# Fashionistas for the Enivonment Summer Rayne Oakes Wins Over Green-Hearted With New Book By Going Like Sixty | Published 2009-02-02 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/summer-rayne-oakes-reveals-style-naturally-book References: [treehugger](http://www.treehugger.com/files/2009/02/summer-rayne-oakes-book.php) & [summerrayne.net](http://www.summerrayne.net/index.php/blog/) Ethical fashion just got a big boost with the launch of a new eco-focused book by Summer Rayne Oakes. While she has been a regular contributor to Treehugger.com and [Planet Green](https://www.trendhunter.com/trends/denim-collections) and other activist fronts, the model and TV media host has written a book on which she is an expert: sustainable style. *Style, Naturally* is 500 pages of exquisite fashion and beauty information. Summer Rayne Oakes combined ethical fashion and natural beauty at a time when awareness is rising. The glossy book is an encyclopedia of ethical style from the [sustainable brands on the market today](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform). *Style, Naturally* by Summer Raynes Oakes has in depth interviews with sustainable label insiders from [Terra Plana](https://www.trendhunter.com/trends/home-energy-ecosystem) to Toms Shoes and Alabama Chanin. The book is targeted towards the consumer showing the full outlook of what’s out there and how, where and why you should find it. *Style, Naturally* is divided into two parts Eco Fashion and Eco-Beauty. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 32% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Ethical Fashion:** The rise of ethical fashion presents opportunities for brands to disrupt the industry by offering sustainable and eco-friendly clothing options. - **Sustainable Style:** The growing interest in sustainable style creates opportunities for brands to innovate and provide fashionable products that are environmentally friendly. - **Eco-beauty:** The increasing demand for eco-friendly beauty products opens up opportunities for companies to develop innovative and sustainable beauty solutions. ### Who This Affects Most - **Fashion:** The fashion industry can embrace ethical practices and sustainable materials to meet the rising demand for eco-friendly clothing options. - **Publishing:** Publishing companies can explore the market for books and magazines that focus on sustainable fashion and beauty, catering to environmentally conscious consumers. - **Beauty:** The beauty industry can leverage the trend of eco-friendly beauty products by incorporating sustainable ingredients and packaging, appealing to eco-conscious consumers. ## Related on Trend Hunter - [Sustainable Denim Brand Collabs](https://www.trendhunter.com/trends/amber-valletta-x-triarchy.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Summer-Ready Organic Apparel](https://www.trendhunter.com/trends/priyankara.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Fashion Recap Artful Books](https://www.trendhunter.com/trends/fashion-in-2023.md) - [Lifestyle Influencer-Backed Lines](https://www.trendhunter.com/trends/nara-smith-2.md) - [Sustainable Summer Dresses](https://www.trendhunter.com/trends/palma.md) - [Festive Eco-Friendly Apparel](https://www.trendhunter.com/trends/earthytweens.md) - [Sustainable High-End Swimwear Brands](https://www.trendhunter.com/trends/aventura-swimwear.md)