# Brand-Backed Pandemic Raffles Caroline Hiron's Summer Raffle Launches for Pandemic Relief By Elena Rahman | Published 2021-08-17 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/summer-raffle References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Caroline_Hirons_Beauty_Backed_raffle_to_raise_money_for_those_hit_by_Covid19/178627) & [beautybacked](https://www.beautybacked.com/campaigns/beauty-backed-grant-programme) Caroline Hirons launched a Summer Raffle through the Beauty Backed Trust fundraising initiative, which began last year. The funds collected from the raffle will be used for the [Beauty Backed Grant Programme](https://www.trendhunter.com/trends/face-the-future-initiative), which launches in September. UK aesthetician and author Caroline Hirons began the Summer Raffle to raise money for those in the [beauty industry](https://www.trendhunter.com/trends/thrive-causemetics-and-beauty-2-the-streetz) that have been financially affected by the COVID-19 pandemic. Funds will also be used to provide mentoring support to those in the industry. The raffle prizes include 50 Scamp and Dude [goody bags](https://www.trendhunter.com/trends/summer-beauty-tote) and give 'Golden Ticket' experiences. The Golden Tickets include personal skincare consultations with Hirons and skin specialist Dija Ayodele. It also includes a makeup masterclass with Lisa Potter-Dixon, a blow-dry masterclass with Errol Douglas, and a fake tan masterclass with Jules Von Hep. Image Credit: Cosmetics Business ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 10% | Activity: 13% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What's Driving This Trend - **Pandemic Relief Raffles:** Brands can create raffles to raise money for industries affected by the COVID-19 pandemic. - **Fundraising Initiatives:** Companies can launch initiatives to raise funds for industries affected by the pandemic, such as the Beauty Backed Trust. - **Industry Support Programs:** Programs such as the Beauty Backed Grant Programme can provide financial aid and mentoring support to industries in need during the pandemic. ### Who This Affects Most - **Beauty Industry:** The beauty industry can benefit from brand-backed pandemic relief raffles, and industry support programs such as the Beauty Backed Grant Programme. - **Fashion Industry:** Companies in the fashion industry can launch fundraising initiatives to support workers that have been financially affected by the pandemic. - **Hospitality Industry:** Companies in the hospitality industry can benefit from fundraising initiatives such as raffles to support workers financially affected by the pandemic. ## Related on Trend Hunter - [Wildfire Relief Initiatives](https://www.trendhunter.com/trends/beauty-together.md) - [Sunscreen-Themed Beach Competitions](https://www.trendhunter.com/trends/hawaiian-tropic-hibiscus-cove.md) - [Beauty Entrepreneurs Growth Studios](https://www.trendhunter.com/trends/breakout-beauty.md) - [Charitable Beauty Product Boxes](https://www.trendhunter.com/trends/look-good-feel-better-x-the-perfume-shop.md) - [Holiday-Specific Beauty Pop-Ups](https://www.trendhunter.com/trends/beauty-pie-holiday-party.md) - [Unique Cosmetics Launch Events](https://www.trendhunter.com/trends/london-newsstand-popup.md) - [Festive Fragrance Retailer Promotions](https://www.trendhunter.com/trends/fragrance-prize-draw.md) - [Eco Charity Advent Calendars](https://www.trendhunter.com/trends/ebay-and-this-is-beauty.md) - [Post-Summer Skincare Campaigns](https://www.trendhunter.com/trends/back-to-skin.md)