# Summertime Entertaining Food Promotions This Nisa Summer Promotion Offers Enhanced Value By Michael Hemsworth | Published 2022-07-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/summer-promotion References: [talkingretail](https://www.talkingretail.com/products-news/nisa-offers-cut-price-summer-promotion-19-07-2022/) & [nisalocally](https://www.nisalocally.co.uk)  This [Nisa](https://www.trendhunter.com/trends/nisa-spring-deals) summer promotion is arriving today at participating locations in the UK for shoppers to pick up as a way to combat against high prices. The promotion consists of [deals on foods, snacks and treats](https://www.trendhunter.com/trends/nisa-freezer-deal) perfect for serving during entertaining like cocktail sausages, chips, ice cream desserts and more. The promotion also includes a number of [child-friendly drinks](https://www.trendhunter.com/trends/smirnoff-ice-sunny-days) to coincide with school breaks starting this month. Shoppers will be able to take advantage of the various deals until August 9, 2022 to make them great for summertime entertaining. Offline Marketing Lead at Nisa spoke on the Nisa summer promotion saying, "Consumers are currently being extremely mindful when it comes to money given the economic landscape and that shift to savvy spending is expected to remain throughout the summer months. Despite this, retailers are likely to see sales spike this summertime thanks to warmer weather, increased socialising, and boosted tourism now that any Coronavirus restrictions are essentially gone." ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 17% | Activity: 18% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Value-enhanced Promotions:** Creating value-enhanced promotions for entertaining food items can attract price-conscious consumers to purchase more during the summer months. - **Child-friendly Products:** Developing child-friendly products can be a lucrative move for food and beverage companies during school breaks and summer months to increase sales. - **Seasonal Promotions:** Implementing seasonal promotions for summertime entertaining items can entice consumers to spend more during the summer months. ### Sectors Adopting This - **Food and Beverage:** Food and beverage companies can take advantage of the summer months and school breaks by creating child-friendly products and value-enhanced promotions for seasonal entertaining items. - **Retail:** Retailers can boost sales during the summer months by offering value-enhanced promotions and seasonal deals for entertaining food items. - **Hospitality and Tourism:** Hotels, resorts, and tourism companies can drive summertime sales by partnering with food and beverage companies to offer value-enhanced promotions and seasonal deals for their guests' entertaining needs. ## Related on Trend Hunter - [Spring-Themed Retailer Promotions](https://www.trendhunter.com/trends/nisa-spring-deals.md) - [Summertime Grocer Meal Deals](https://www.trendhunter.com/trends/nisa-big-deal.md) - [Summer Socialization Food Products](https://www.trendhunter.com/trends/coop-summer-feastival-range.md) - [Budget-Friendly Father's Day Promotions](https://www.trendhunter.com/trends/fathers-day-deals.md) - [Autumnal Grocery Retailer Deals](https://www.trendhunter.com/trends/autumn-deal.md) - [Accessible Summertime Retailer Refreshments](https://www.trendhunter.com/trends/summer-food-range.md) - [Long Weekend Retailer Deals](https://www.trendhunter.com/trends/weekend-barbecue-deal.md) - [Frozen Food Retailer Promotions](https://www.trendhunter.com/trends/nisa-5-freezer-deal.md) - [Stay-at-Home Grocer Deals](https://www.trendhunter.com/trends/nisa-the-big-deal.md)