# Foodie-Focused Music Festivals The 'Chicago Open Air' Summer Music Festival will be at Toyota Park By Michael Hemsworth | Published 2016-02-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/summer-music-festival References: [timeout](http://www.timeout.com/chicago/blog/a-new-summer-music-festival-is-coming-to-toyota-park-012816) & [chicagoopenair](http://www.chicagoopenair.com/) Set to take place in Toyota Park on July 15th-16th, the 'Chicago Open Air' summer music festival will culminate the best and brightest from a variety of different industries. Starting with music, over 60 rock musicians will come to the event, while gourmet food and craft beer will also be highlighted at the new event. Recently announced by [Live Nation](https://www.trendhunter.com/trends/7eleven-and-live-nation), the 'Chicago Open Air' summer music festival is looking to attract those looking for a musical experience, but craving (literally) something more. The festival will have some of the best craft beers around mixed with what the brand is calling 'Gourmet Man Food' to satisfy foodie Millennials. The 'Chicago Open Air' music festival is sure to garner attention from those looking to enjoy great eats, cool tunes and refreshing brews. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 70% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What's Driving This Trend - **Foodie Music Festivals:** Opportunity for music festivals to incorporate gourmet food and craft beer to attract foodie Millennials. - **Craft Beer Events:** Opportunity for craft beer events to collaborate with music festivals to offer a unique experience for attendees. - **Gourmet Man Food:** Opportunity for restaurants and food vendors to create specialized menus for music festivals, catering to foodie attendees. ### Who This Affects Most - **Music Festivals:** Disruptive innovation opportunity for music festivals to enhance the overall experience by introducing gourmet food and craft beer options. - **Craft Beer Industry:** Disruptive innovation opportunity for craft beer companies to partner with music festivals, expanding their customer base and offering a unique experience. - **Food and Beverage Industry:** Disruptive innovation opportunity for restaurants and food vendors to tap into the music festival market by creating specialized menus and catering to foodie attendees. ## Related on Trend Hunter - [Toronto Landmark Music Events](https://www.trendhunter.com/trends/music-in-the-park.md) - [Traveling Food Festivals](https://www.trendhunter.com/trends/northern-heat-rib-series.md) - [Music Festival Restaurant Activations](https://www.trendhunter.com/trends/daves-hot-chicken-food-truck.md) - [Four-Course Festival Feasts](https://www.trendhunter.com/trends/outstanding-in-the-field.md) - [Neighborhood Music Series](https://www.trendhunter.com/trends/summer-music-in-the-park.md) - [Vegan-Based Music Festivals](https://www.trendhunter.com/trends/vegandale.md) - [Music Festival Burger Meals](https://www.trendhunter.com/trends/desert-drip-char-meal.md) - [Retailer Music Festival Partnerships](https://www.trendhunter.com/trends/7eleven-and-live-nation.md) - [3-Day Toronto Music Festivals](https://www.trendhunter.com/trends/music-festival-decadence.md)