# Sticky Beach Bites Celebrate the Warm Weather With These Summer Marshmallow Creations By Jaime Neely | Published 2011-07-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/summer-marshmallow References: [thedecoratedcookieblog](http://www.thedecoratedcookieblog.com/2011/06/sand-surf-and-lawn-summer-marshmallows.html) & [thedecoratedcookieblog](http://www.thedecoratedcookieblog.com/) These Summer Marshmallow creations, designed for food blog 'The Decorated Cookie,' are by far this season's most charming treat. The Summer Marshmallow creations are made using a variety of [sprinkles and edible markers](https://www.trendhunter.com/trends/jetpuffed-dip-decorate-marshmallows). The marshmallows depict iconic summer settings inspired by [sand surf and the lawn](https://www.trendhunter.com/trends/summer-cups). Each Summer Marshmallow is vibrantly decorated with fun colors and dazzling sprinkles. The detail of each miniature image is expertly done, making these little treats look more like a piece of art than food. My favorite Summer Marshmallow is definitely the red and yellow sailboat, floating atop an ocean made with blue sprinkles. **Implications** - There is a specific group of consumers, primarily women, who flock to products with endearing qualities. Such products are perceived in a very favorable and positive manner by these consumers. Businesses that employ such tactics will be perceived as highly approachable. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 26% | Activity: 9% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Summer Marshmallow Creations:** The trend of using marshmallows as a creative medium for seasonal and holiday treats is on the rise and offers unique opportunities for businesses to capitalize on niche markets. - **Edible Decor:** The use of edible markers and sprinkles as design tools for food products is a growing trend that could be utilized by confectionery and caterers in creating visually appealing products that double as decorative features for parties and events. - **Art-inspired Food:** Using food as a medium for artistic expression is becoming increasingly popular, and offers opportunities for businesses in the catering, event planning, and confectionery industries to create unique and customizable experiences. ### Sectors Adopting This - **Confectionery:** The confectionery industry could benefit from incorporating creative design techniques such as edible decor and art-inspired food to enhance their products' aesthetic appeal and functionality. - **Event Planning:** The use of art-inspired food and creative visual elements such as edible markers and sprinkles can be used by event planners to create unique experiences for clients and set themselves apart from competitors. - **Catering:** The incorporation of edible decor and art-inspired food can provide caterers with unique and customizable ways to elevate their offerings, creating visually appealing displays and giving customers a memorable event experience. ## Related on Trend Hunter - [Festive Decorated Marshmallows](https://www.trendhunter.com/trends/williams-sonoma.md) - [Chocolate Chip Marshmallows](https://www.trendhunter.com/trends/smore-speckled-marshmallow.md) - [Summer-Themed Gourmet Chocolates](https://www.trendhunter.com/trends/summer-themed-gourmet-chocolates.md) - [Easter Marshmallow DIY Kits](https://www.trendhunter.com/trends/dip-and-decorate-dozen.md) - [S'mores-Themed Dessert Ranges](https://www.trendhunter.com/trends/maud-borup.md) - [Luxe Camp-Fire Inspired Cookies](https://www.trendhunter.com/trends/the-smores-cookie.md) - [Summer-Inspired Candy Lines](https://www.trendhunter.com/trends/beach-sticks-fruit-chews.md) - [Color-Changing Marshmallows](https://www.trendhunter.com/trends/color-changers-marshmallows.md) - [Easter-Themed Marshmallows](https://www.trendhunter.com/trends/jetpuffed-1.md)