# Fruity Makeup Boxes Sephora's EXPLICIT 2014 Summer Makeup Packaging is a Tease By Laura McQuarrie | Published 2014-06-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/summer-makeup References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/05/sephora-summer-2014-explicit-lip-care.html) & [sephora](http://www.sephora.com/) This year, the EXPLICIT 2014 summer makeup [lip care line](https://www.trendhunter.com/trends/sweet-july-skin-lip-treatments) from [Sephora](https://www.trendhunter.com/trends/sephora-collection-x-tabasco-brand-lip-glosses) takes inspiration from failproof and ever-delicious fruits. Although [fruity flavors](https://www.trendhunter.com/trends/annabelle) have been introduced countless times, Sephora's new line is all about tease and temptation. Packaging for EXPLICIT is fresh, clean and simple, with each small cubed box using a single color to represent the fruity flavor it contains. There are six flavors, including Beachy Peach, Chill with Mango, Nimble Banana, Loose Your Cherry, Mint Voyage and Oh My Grape. Aside from an ingredient list, there's not a lot of type or additional information about the products, but on one side of the color-printed packaging, there is a QR code. The striking Sephora collection was designed by Grisha Serov of Russia. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 54% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Fruity Makeup Packaging:** Opportunity for cosmetic brands to create fresh and playful packaging inspired by fruity flavors. - **QR Code Integration:** Potential for businesses to incorporate QR codes on packaging for easy access to additional product information. - **Minimalist Design:** Demand for clean and simple packaging designs using a single color to represent the product's flavor. ### Industries Being Reshaped - **Cosmetics:** Cosmetic companies can tap into the trend of fruity makeup packaging to attract customers with visually appealing products. - **Printing and Packaging:** Opportunity for printing and packaging companies to offer innovative designs that incorporate QR codes and minimalist aesthetics. - **Technology:** Companies in the tech industry can explore ways to enhance customer experience through QR code integration on product packaging. ## Related on Trend Hunter - [Grocery-Themed Holiday Cosmetics](https://www.trendhunter.com/trends/benemart.md) - [Indulgent Cherry-Themed Collections](https://www.trendhunter.com/trends/tr-fr-and-tarte-cosmetics.md) - [Thematic Holiday Makeup Lines](https://www.trendhunter.com/trends/treatinspired-holiday-2025-collection.md) - [Peach-Inspired Makeup Series](https://www.trendhunter.com/trends/sweet-peach.md) - [Tropical Lip Balms](https://www.trendhunter.com/trends/pink-guava-lip-butter-balm.md) - [Spicy Sauce Lip Glosses](https://www.trendhunter.com/trends/sephora-collection-x-tabasco-brand-lip-glosses.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Festive Beauty Packaging](https://www.trendhunter.com/trends/festive-beauty-packaging.md) - [Musical Makeup Packaging](https://www.trendhunter.com/trends/full-volume-makeup.md)