# Quirky Summer Lookbooks The Dollz Kill 'Not From Concentrate' Catalog Boasts Youthful Pieces By Jana Pijak | Published 2015-06-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/summer-lookbook References: [dollskill](http://www.dollskill.com/special-category/not-from-concentrate.html) The Dollz Kill 'Not from Concentrate' collection is featured in a youthful summer lookbook. The collection doesn't skip out on prints and consists of fun pieces that are not only graphic but also comfort-focused. They range from [cartoon character sweatshirts](https://www.trendhunter.com/trends/unisex-styles) and happy face tees to [swimsuits that reference tropical themes](https://www.trendhunter.com/trends/triangls-mirage-drop). Boasting pink tresses, a model dons colorful staples in this summer lookbook and poses with fresh fruit props like oranges and pineapples. The Dollz Kill 'Not from Concentrate' range is eye-catching and flirty, celebrating a blend of [vibrant hues and prints](https://www.trendhunter.com/trends/lazy-daze-collection) that are both carefree and alternative. The collection stays true to the label's alternative aesthetic and is an homage to the kid-inspired styles that have ruled the runways in the past few seasons. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 96% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Youthful Summer Lookbooks:** Disruptive innovation opportunity: Develop a platform that allows users to create their own personalized digital lookbooks showcasing trendy and youthful fashion styles. - **Graphic Prints:** Disruptive innovation opportunity: Create a sustainable print-on-demand service that allows fashion brands to offer customizable graphic prints on their clothing items. - **Kid-inspired Styles:** Disruptive innovation opportunity: Develop an online marketplace specifically for kid-inspired fashion styles, catering to the growing demand for unique and playful designs. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity: Integrate augmented reality technology into fashion retail stores to offer customers virtual try-on experiences, enhancing the shopping process. - **Print-on-demand Services:** Disruptive innovation opportunity: Utilize blockchain technology to create a decentralized print-on-demand platform, revolutionizing the way designers and customers interact and collaborate. - **Online Marketplaces:** Disruptive innovation opportunity: Develop an AI-powered online marketplace that uses image recognition technology to curate kid-inspired fashion items based on user preferences and style preferences. ## Related on Trend Hunter - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Refreshing Streetwear Collabs](https://www.trendhunter.com/trends/lipton-iced-tea-x-cruel-pancake.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Vacation-Themed Children's Sleepwear](https://www.trendhunter.com/trends/petit-lem-tropicana.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Vibrant Comfort-Forward Apparel](https://www.trendhunter.com/trends/lazy-daze-collection.md) - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md)