# Experimental Summer IPAs This Beer Uses a Trio Of Hops to Generate a Fruity Flavor Profile By Rahul Kalvapalle | Published 2022-06-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/summer-ipa References: [brewbound](https://www.brewbound.com/news/troegs-announces-the-return-of-summer-ipa-field-study) & [troegs](https://troegs.com/beers/)  Pennsylvania-based [Troegs Independent Brewing](https://www.trendhunter.com/trends/tropical-double-ipa) is launching a delectable and somewhat experimental IPA that was inspired by field trips to Yakima Valley in Washington, known as a hotbed of hops due to its climate, soil and irrigation infrastructure. Accordingly, the 'Field Study' IPA lays bare the educational effort that went into brewing a beverage that comprises a blend of Mosaic, El Dorado and Citra hops. With [hints of pear, melon and grapefruit](https://www.trendhunter.com/trends/empyrean-brewing), this experimental IPA has delectable fruity notes, with the use of Rustic Pale malt giving the brew a nutty character. As a result, it's more than apparent that this particular beer is designed to cater to both seasoned IPA drinkers as well as those looking to get into the category for the first time. Image Credit: Tröegs Independent Brewing ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 14% | Activity: 18% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Experimental Ipas:** The trend of breweries experimenting with unique and unusual combinations of hops and ingredients in IPAs presents an opportunity for brewers to differentiate themselves in a crowded market. - **Innovative Hop Blends:** The trend of using unique and hard-to-find hop varieties in IPAs provides an opportunity for hop growers to develop and sell new hop blends to brewers. - **Nutty Flavors:** The trend of incorporating nutty flavors into IPAs using Rustic Pale malt presents an opportunity for maltsters to create new and unique malt blends for brewers to experiment with. ### Where This Applies - **Craft Beer Industry:** Craft breweries can differentiate their product lines and stand out in a crowded market by experimenting with unique hop blends and ingredients, such as the use of Rustic Pale malt to create nutty flavors in IPAs. - **Hop Growing Industry:** Hop growers can develop new and unique hop blends, like the Mosaic, El Dorado and Citra hops used in the Field Study IPA, to sell to breweries looking to experiment with different flavor profiles in their IPAs. - **Malt Production Industry:** Maltsters can develop unique malt blends that incorporate nutty flavors, like Rustic Pale malt used in the Field Study IPA, for breweries to use in experimental IPAs to differentiate themselves in the craft beer industry. ## Related on Trend Hunter - [Aromatic Juicy IPAs](https://www.trendhunter.com/trends/juicy-ipa.md) - [Sessionable Summer IPAs](https://www.trendhunter.com/trends/summer-ipas.md) - [Experimental Craft IPAs](https://www.trendhunter.com/trends/craft-ipa.md) - [Experimentally Hopped Double IPAs](https://www.trendhunter.com/trends/experimentallyhopped-double-ipa.md) - [Delectable Double IPAs](https://www.trendhunter.com/trends/delectable-double-ipa.md) - [Springtime Tropical IPAs](https://www.trendhunter.com/trends/tropical-ipas.md) - [Midwest-Celebrating Hazy IPAs](https://www.trendhunter.com/trends/midwestcelebrating-hazy-ipa.md) - [Double Dry-Hopped IPAs](https://www.trendhunter.com/trends/dryhopped-ipas.md) - [Terpene-Infused IPAs](https://www.trendhunter.com/trends/juicy-terpene-ipa.md)