# Dreamy Metropolis Fashion Free People's Summer in the City Lookbook Stars Elsa Hosk By Meghan Young | Published 2016-06-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/summer-in-the-city References: [fashiongonerogue](http://www.fashiongonerogue.com/free-people-city-summer-style-2016/) & [freepeople](https://www.freepeople.com/) The Free People Summer in the City lookbook is aptly named. While a lot of brands are heading to the beach or poolside to drum up some [seasonal imagery](https://www.trendhunter.com/trends/summer-dreaming-collection), this clothing company has decided to stay a little closer to home. Yet the [bohemian looks](https://www.trendhunter.com/trends/lazy-daze-collection) don't feel out of place amidst the concrete surroundings. This is due in large part to the use of soft lifting and a homey feel throughout the Summer in the City lookbook. As staycations go, lounging in bed, playing with pets and going out for a bike ride are all high up on the list. So why not dress for the occasion as well? [Summer dresses](https://www.trendhunter.com/trends/palma), high-waist denim and retro sunglasses are styled by Amanda Greyson and captured by photographer John Ciuppa in New York. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 92% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Staycation Fashion:** Opportunity for clothing brands to create comfortable and stylish outfits for people staying close to home. - **Bohemian Chic:** Chance for designers to incorporate bohemian elements into urban fashion, creating a unique and eclectic style. - **Urban Loungewear:** Potential for clothing companies to design loungewear that combines comfort with urban aesthetics, meeting the needs of city dwellers. ### Who This Affects Most - **Fashion:** Fashion brands can tap into the staycation trend, offering clothing options that are comfortable, stylish, and suitable for a city environment. - **Photography:** Opportunity for photographers to capture the fusion of bohemian fashion and cityscapes, creating visually appealing images for fashion editorials. - **Home Decor:** Home decor companies can create products that complement the bohemian and cozy aesthetic of staycations, helping people create a relaxing atmosphere in their city homes. ## Related on Trend Hunter - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Summer Sundress Drops](https://www.trendhunter.com/trends/park-fifth.md) - [Bohemian Wedding Ensembles](https://www.trendhunter.com/trends/free-people-2.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Comfort-Focused Fashion Clogs](https://www.trendhunter.com/trends/free-people-x-dr-scholls.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Summer-Inspired Photo Collections](https://www.trendhunter.com/trends/summer-dreaming-collection.md)