# Exaggerated Urban Editorials The Summer House HIRO Magazine Fashion Story is Youthfully Loud By Jana Pijak | Published 2013-08-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/summer-house-hiro-magazine References: [designscene.net](http://www.designscene.net/2013/08/oktawia-braun-hiro-arkadiusz-jankowski.html) & [arkadiuszjankowski](http://www.arkadiuszjankowski.com) Oktawia Braun stars in the 'Summer House' HIRO Magazine fashion story. The model beauty is captured by Arkadiusz Jankowski's lens while posing in a series of in-studio portraits that embrace over-the-top styling and colorful props. Wardrobe stylist Aleksandra Cegielska dresses Oktawia in [vibrant garments](https://www.trendhunter.com/trends/vowels-1) and accessories with an [edgy street vibe](https://www.trendhunter.com/trends/day-3-capsule-2). The model pulls off clashing and over-the-top textile combinations and sports a series of bold accessories. These include chunky jewellery pieces and stud-accented baseball caps to name a few. Moreover, the 'Summer House' HIRO Magazine image series embraces [90s inspired makeup looks](https://www.trendhunter.com/trends/the-october-collection) by beauty artist Magdalena Giszterowicz who gives Oktawia a fresh face of foundation along with a strong brow and deep and daring violet lips. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 96% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Over-the-top Fashion:** The trend of exaggerated urban editorials and over-the-top styling presents opportunities for fashion companies to experiment with bold colors, textures, and accessories in their designs. - **90s Revival:** The 90s inspired makeup looks featured in the Summer House HIRO Magazine fashion story suggest a revival of vintage beauty trends, creating opportunities for beauty brands to reintroduce classic makeup styles with a modern twist. - **Eclectic Prop Styling:** The colorful props used in the Summer House HIRO Magazine image series open up disruptive innovation opportunities for prop-makers and set designers to experiment with unconventional materials and combinations to create visually striking photo shoots. ### Where This Applies - **Fashion:** The exaggerated urban editorials trend has immense disruptive innovation potential in the fashion industry, driving experimental designs and bold aesthetics. - **Beauty:** The revival of 90s makeup trends highlighted in the Summer House HIRO Magazine fashion story presents a disruptive innovation opportunity for beauty brands to create bold, daring, and empowering makeup products that cater to the modern consumer. - **Photography:** The eclectic prop styling in the Summer House HIRO Magazine image series presents disruption in the photography industry, paving the way for innovative and visually exciting photo shoot concepts. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Vibrantly Bold Wallpaper Collections](https://www.trendhunter.com/trends/otto-studio.md) - [Artful Luxe Fashion Collaborations](https://www.trendhunter.com/trends/otani.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md)