# Summer Hair Care Collections Briogeo Introduces the Versatile Style + Treat™ Collection By Kalin Ned | Published 2024-08-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/summer-hair-care References: [sephora](https://www.sephora.com/ca/en/product/briogeo-style-treat-tm-yuzu-plum-oil-air-dry-hair-styling-cream-P511966) & [sephora](https://www.sephora.com/ca/en/product/briogeo-style-treat-tm-hair-styling-sculpting-cream-P512198)  [Briogeo's](https://www.trendhunter.com/trends/style-treat) new Style + Treat™ Collection features four products designed to cater to various summer hair care needs. The Plum Oil Air Dry Cream works to enhance natural texture and provides a frizz-free air-dried style without adding crunch. The formula is marketed as suitable for beach days or relaxed summer outings. Light Work Sculpting Crème, on the other hand, offers flexibility with a demi-matte finish and 24-hour hold. The product helps consumers effectively manage frizz and flyaways while on the go. The portable [Sleek Stick](https://www.trendhunter.com/trends/sleek-stylers-set) is a convenience-focused solution that smooths frizz and provides a polished finish. Finally, the Full Miracle Styling Foam protects hair from heat while adding volume, [defining curls](https://www.trendhunter.com/trends/curl-mousse), and creating a tousled look. Image Credit: Briogeo ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 77% | Activity: 86% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Frizz-free Air-drying Solutions:** Innovative products like the Plum Oil Air Dry Cream offer consumers a way to enhance natural hair texture while minimizing frizz without the need for heat-based styling tools. - **Portable Hair Care Products:** Convenience-driven items such as the Sleek Stick provide on-the-go solutions for maintaining smooth and polished hair throughout the day. - **Multi-functional Styling Foams:** Products like the Full Miracle Styling Foam combine heat protection, curl definition, and volume enhancement, meeting multiple hair care needs with a single formula. ### Sectors Adopting This - **Personal Care Products:** Companies can focus on developing multifunctional hair care products that streamline daily routines and provide versatile benefits. - **Travel-size Beauty Products:** The demand for portable hair care solutions indicates a growing market for compact, travel-friendly products that maintain their efficacy. - **Sustainable Beauty Supplies:** With an emphasis on versatile and frizz-free styling, brands in the sustainable beauty sector can innovate by using eco-friendly ingredients without compromising performance. ## Related on Trend Hunter - [Multi-Functional Styling Product Ranges](https://www.trendhunter.com/trends/style-treat.md) - [Multi-Functional Smoothing Hair Oils](https://www.trendhunter.com/trends/smoothing-hair-oil.md) - [Air-Dried Hair Styling Products](https://www.trendhunter.com/trends/pure-brazilian-haircare.md) - [Summer-Centric Haircare Products](https://www.trendhunter.com/trends/pacifica-haircare-collections.md) - [Styling-Focused Hair Collections](https://www.trendhunter.com/trends/nexxus-styling-collection.md) - [Performance-Driven Textured Hair Products](https://www.trendhunter.com/trends/textured-hair.md) - [Specialized Styling Oils](https://www.trendhunter.com/trends/styling-oil.md) - [Summer Haircare Promotions](https://www.trendhunter.com/trends/kerastase-2.md) - [Hair-Styling Sticks](https://www.trendhunter.com/trends/hair-styling-sleek-stick.md)