# Branded Rest Stops Kinder Bueno's Summer Gets Bueno Program Includes a Special Destination By Laura McQuarrie | Published 2023-06-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/summer-gets-bueno References: [streetinsider](https://www.streetinsider.com/PRNewswire/%26quot%3BSummer+Gets+Bueno%26quot%3B+by+Kinder+Bueno+Returns+with+Themed+Rest+Stop+to+Help+Roadtrippers+Savor+the+Journey/21816018.html) & [summergetsbueno](http://www.summergetsbueno.com/)  Summer Gets Bueno is the annual program from [Kinder Bueno](https://www.trendhunter.com/trends/chocolatebranded-gas-giveaways-summer-gets-beuno-launches-in-time-for-the-l) that's devoted to helping travelers take their road trips from average to extraordinary, and this year, the brand created a themed rest stop to help travelers refuel and replenish. The Summer Gets Bueno: Savor the Journey rest stop takeover in Connecticut promises a white glove experience that also treats visitors to free Kinder Bueno and limited-edition Kinder Bueno White Chocolate bars. As Shalini Stansberry, Vice President of Marketing, [Kinder Snacking](https://www.trendhunter.com/trends/hollywood-screening-giveaway), detailed in a press release, "94% of people headed on a road trip this summer will bring chocolate and candy with them. We also know that rising airline costs mean more travelers are choosing road trips over flying this summer." ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 31% | Activity: 39% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Themed Rest Stops:** Creating unique and immersive rest stops with themed experiences for travelers to enhance their road trip journey. - **Road Trip Snacking:** Catering to the growing preference for snacks among road trippers, particularly chocolate and candy. - **Rise in Road Trips:** Leveraging the increasing popularity of road trips as an alternative to flying due to rising airline costs. ### Where This Applies - **Hospitality and Travel:** Opportunity to collaborate with brands and create themed rest stops that enhance the travel experience. - **Food and Beverage:** Innovating and marketing snack products specifically tailored for road trip consumers seeking convenient and enjoyable snacking options. - **Transportation:** Creating road trip packages and offerings to cater to the growing demand for road trip experiences in lieu of flying. ## Related on Trend Hunter - [Chocolate-Branded Gas Giveaways](https://www.trendhunter.com/trends/chocolatebranded-gas-giveaways-summer-gets-beuno-launches-in-time-for-the-l.md) - [Red Carpet Chocolate Giveaways](https://www.trendhunter.com/trends/hollywood-screening-giveaway.md) - [Cheeky Candy Campaigns](https://www.trendhunter.com/trends/kinder-bueno-campaign.md) - [Extra-Terrestrial Chocolate Ads](https://www.trendhunter.com/trends/yes-bueno.md) - [Coffee-Holding Pillow Rests](https://www.trendhunter.com/trends/sip-n-savor.md) - [Textural Travel-Themed Cookies](https://www.trendhunter.com/trends/crunchy-cookies.md) - [Gifting-Focused Travel Chocolate Products](https://www.trendhunter.com/trends/ferrero-travel-market.md) - [Frozen Snack Food Trucks](https://www.trendhunter.com/trends/better-than-ice-cream-truck.md) - [Value-Minded Retailer Chocolate Products](https://www.trendhunter.com/trends/kinder-bueno-multipack.md)