# Affordable Golf Summer Passes Topgolf Makes Its Summer Fun Pass Available for a Lower Price By Kalin Ned | Published 2026-04-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/summer-fun-pass References: [press.topgolf](https://press.topgolf.com/2026-04-28-Topgolfs-Summer-Fun-Pass-Returns-at-Lowest-Price-Ever-with-More-Perks)  Topgolf has reintroduced its Summer Fun Pass for the 2026 season at the lowest price ever. Starting at $179 USD, the service represents a savings of over $70 USD compared to the previous year. Topgolf's Summer Fun Pass provides two hours of gameplay every day from April 28 through September 7 at all U.S. locations for the passholder plus up to five guests per visit. Two versions of the pass are available — the standard Summer Fun Pass offers walk-in access during designated hours along with 10% off food, non-alcoholic beverages, and in-venue retail, while the Summer Fun Pass+ costs an additional $20 USD and adds reservation access for those who prefer to book ahead. The designated hours for using the pass are Monday through Friday from 9 a.m. to 5 p.m., Saturday from 9 a.m. to noon, and Sunday from 9 a.m. to noon, as well as 5 p.m. until closing. Image Credit: Topgolf ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 48% | Activity: 60% | Freshness: 74% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Affordable Access Passes:** Lower-priced seasonal passes that bundle recurring access and guest privileges suggest new volume-driven revenue models that undercut pay-per-use pricing structures. - **Tiered Membership Models:** Differentiated tiers offering basic walk-in access versus reservation-enabled perks indicate opportunities for micro-segmentation of customers and dynamic pricing experiments. - **Group-centric Leisure Experiences:** Focus on passes that include multiple guests highlights the potential for social aggregation features and shared-experience monetization that displace solitary participation formats. ### Sectors Adopting This - **Sports and Recreation:** Reimagining facility access through low-cost seasonality and group passes could disrupt traditional hourly-rental and season-ticket economics across recreational venues. - **Hospitality and Foodservice:** Integrated discounts on food and retail tied to access memberships point to hybrid F&B-plus-experience models that alter on-premise spend patterns. - **Tech-enabled Leisure Reservations:** Reservation-add on tiers and time-windowed access signal room for platforms that optimize capacity, reduce no-shows, and enable granular yield management for leisure operators. ## Related on Trend Hunter - [Month-Long Pizza Passes](https://www.trendhunter.com/trends/pizza-pass.md) - [Interactive Superhero-Branded Golf Experiences](https://www.trendhunter.com/trends/the-fantastic-four-first-steps.md) - [Summertime Pizzeria Party Promotions](https://www.trendhunter.com/trends/chuck-e-cheese-ultimate-summer-of-fun.md) - [Entertainment Venue Loyalty Platforms](https://www.trendhunter.com/trends/what-the-fun.md) - [One-Dollar Diner Meals](https://www.trendhunter.com/trends/dennys-promotion.md) - [Professional Golfer-Led Event Series](https://www.trendhunter.com/trends/john-daly.md) - [Low-Cost Summertime Diner Meals](https://www.trendhunter.com/trends/slams-for-10.md) - [American Football-Focused Venue Initiatives](https://www.trendhunter.com/trends/american-football-season.md) - [Value-Focused TV Subscription Services](https://www.trendhunter.com/trends/sling-tvs.md)