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# Logo-Adorned Summer Swimsuits
BYREDO Launches the Exclusive 'Summer Friend' One-Piece Swimsuit

By Kanesa D | Published 2022-07-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/summer-friend
References: [hypebae](https://hypebae.com/2022/7/byredo-stockholm-surfboard-club-summer-friend-swimsuit-release-info) & [byredo](https://www.byredo.com/us_en/)

Beauty label [BYREDO](https://www.trendhunter.com/trends/rizon) has launched a new swimsuit offering with [clothing store Stockholm Surfboard Club](https://www.trendhunter.com/trends/beams-and-speedo), debuting the ‘Summer Friend’ one piece. The swimsuit arrives in two colorways: mauve and black, and features a white BYREDO logo across the front. Inspired by Scandinavian summers, the swimsuit adopts a surfing culture aesthetic, transporting the consumer to Stockholm’s Archipelagos.

The swimsuit comes as a part of the brand’s ‘Byproduct’ line, which comprises all of its non-beauty items. The campaign depicts models swimming in a lake and playing on the shore, all clad in the new BYREDO swimsuit. The ‘Summer Friend’ swimsuit is priced at approximately $195 USD, and will be released in [limited quantities](https://www.trendhunter.com/trends/same-x-fwrd). The BYREDO ‘Summer Friend’ is now available exclusively on the brand’s website.

Image Credit: BYREDO

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 93% | Activity: 70% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Key Themes Behind This Trend

- **Branded Swimsuits:** The trend towards logo-adorned swimsuits reflects an opportunity for other beauty brands to expand their product offerings with limited edition swimwear.
- **Surf Culture Aesthetic:** The use of a surfing culture aesthetic in a swimsuit appeals to a broader range of consumers, representing an opportunity for retailers from apparel and beauty industries to create a collection based on the surf culture aesthetic.
- **Byproduct Line Expansion:** The launch of a swimsuit collection as part of BYREDO's Byproduct line underscores the potential for non-beauty or skincare brands to extend their offerings to customers.

### Where This Applies

- **Beauty and Skincare:** Beauty labels inspired by the fashion industry, like BYREDO, might gain a competitive edge by adding non-beauty items such as logo-adorned swimsuits to attract a wider range of consumers.
- **Fashion:** The surf culture aesthetic might inspire fashion designers to create a full collection of swimwear and beachwear.
- **Retail and E-commerce:** More opportunities might open up for non-beauty brands to introduce limited edition swimwear pieces through e-commerce channels, selling their own brand's swimsuits in small batches.

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