# Radiant Gourmand Fragrances Summer Fridays' Sunlit Vanilla is the Brand's First Eau De Perfume By Laura McQuarrie | Published 2026-03-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/summer-fridays-sunlit-vanilla References: [harpersbazaar](https://www.harpersbazaar.com/beauty/a70561851/summer-fridays-sunlit-vanilla-perfume-interview/) & [instagram](https://www.instagram.com/p/DVTyUi5kpSh/?hl=en)  [Summer Fridays'](https://www.trendhunter.com/trends/the-sweet-summer-minis) Sunlit Vanilla—the California-inspired skincare and cosmetics brand's first-ever eau de parfum—bottles the refreshing, effortlessly indulgent feeling of a creamy scoop of ice cream in the heat. "When we were thinking about what people love from Summer Fridays—it's interesting, because our skincare is all fragrance-free, non-comedogenic, but we have this other half of the business that is all scent and flavor-driven," said co-founder Marianna Hewitt. "We dreamed up the idea, and we knew that our first product had to be a [vanilla perfume](https://www.trendhunter.com/trends/vanilla-salt-by-ellis-brooklyn), but we didn't want it to just be your typical vanilla." This [spicy, gourmand scent](https://www.trendhunter.com/trends/lovenotes-fragrance-line) captures the essence of dessert in the summer sun with the cool, delicious contrast of vanilla ice cream and warm, lightly caramelized crème brûlée, tonka bean, and amber. ## Trend Insights (Trend Hunter) - Score: 8.8/10 - Popularity: 99% | Activity: 99% | Freshness: 67% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Gourmand-fragrance Fusion:** A surge in dessert-inspired perfumes that blend creamy, caramelized and chilled notes suggests new product lines that reinterpret food nostalgia as wearable luxury scents. - **Skincare-independent Scent Lines:** Brands with fragrance-free core skincare are increasingly launching separate scent divisions to capture sensory-driven consumer loyalties outside of topical product constraints. - **Seasonal Scent Positioning:** Summer-focused formulations emphasizing cooling contrasts and sunlit gourmand accords indicate opportunities for limited-edition collections tied to climate and momentality. ### Who This Affects Most - **Luxury Fragrance:** High-end perfumery is being reshaped by playful, food-adjacent compositions that blur the line between olfactory art and edible memory-based branding. - **Beauty and Personal Care:** Cosmetic companies are expanding into complementary scent offerings that reinforce lifestyle narratives without altering established, fragrance-free skincare regimens. - **Food and Beverage Collaborations:** Culinary brands and food-inspired labels are positioned to partner on co-branded sensory products that translate edible textures and accords into olfactory experiences. ## Related on Trend Hunter - [Scoop Shop Fragrances](https://www.trendhunter.com/trends/a-whiff-of-wafflecone.md) - [Vanilla Soft Serve Fragrances](https://www.trendhunter.com/trends/vanilla-vice.md) - [Refreshing Matcha Fragrances](https://www.trendhunter.com/trends/matcha-ice-cream-extrait-de-parfum.md) - [Dessert-Inspired Perfumes](https://www.trendhunter.com/trends/dipped-in-chocolate-perfume.md) - [Cereal Milk Perfumes](https://www.trendhunter.com/trends/cereal-milk-perfume.md) - [Perfume Pop-Up Series](https://www.trendhunter.com/trends/smell-good-saturdays.md) - [Multifaceted Pistachio Fragrances](https://www.trendhunter.com/trends/pistachio-haiku.md) - [Celebrity-Backed Gelato Brands](https://www.trendhunter.com/trends/cherlato.md) - [Coffee-Filled Vinyls](https://www.trendhunter.com/trends/coffee-filled-vinyl.md)