# Moisturizing Minty Lip Masks The Sweet Mint Summer Fridays Lip Butter Balm is Richly Moisturizing By Laura McQuarrie | Published 2023-09-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/summer-fridays-lip-butter-balm-sweet-mint References: [instagram](https://www.instagram.com/summerfridays/) & [summerfridays](https://summerfridays.com/collections/sweet-mint-mini-jet-lag-mask-duo/products/lip-butter-balm-sweet-mint?variant=40142142275661) The comfortable, instantly moisturizing formula of the Summer Fridays Lip Butter Balm and the shine it provides quickly made it a viral beauty product—and now, the brand is dropping [Sweet Mint](https://www.trendhunter.com/trends/sweet-july-skin-lip-treatments) as the newest version of its award-winning lip product. The 100% vegan lip mask deeply nourishes with ultra-hydrating seed butters and plant-based waxes, achieving a consistency that’s smooth and neither sticky, slick or greasy. This versatile balmy gloss is ready to be worn throughout the day anytime a boost of hydration is needed or overnight as a lip treatment. While [Summer Fridays’](https://www.trendhunter.com/trends/lip-butter-balm-set) previously released tinted shades like Vanilla Beige, Brown Sugar and Pink Sugar lean into warmer tones, Sweet Mint stands out for its sheer versatility and refreshing flavor. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 54% | Activity: 69% | Freshness: 18% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Viral Beauty Products:** The Summer Fridays Lip Butter Balm quickly became a viral beauty product due to its comfortable, instantly moisturizing formula and shine. - **Versatile Lip Care:** The Sweet Mint lip mask is a versatile balmy gloss that can be worn throughout the day for hydration or used overnight as a lip treatment. - **Ultra-hydrating Ingredients:** The 100% vegan lip mask deeply nourishes with ultra-hydrating seed butters and plant-based waxes, providing a smooth and non-sticky consistency. ### Who This Affects Most - **Beauty and Personal Care:** The viral success of the Summer Fridays Lip Butter Balm showcases the potential for innovation and growth in the beauty and personal care industry. - **Health and Wellness:** The versatile and hydrating qualities of the Sweet Mint lip mask highlight opportunities for the health and wellness industry to develop innovative lip care products. - **Natural and Vegan Products:** The use of 100% vegan and ultra-hydrating ingredients in the lip mask points towards a demand for natural and vegan products, presenting opportunities for growth in the industry. ## Related on Trend Hunter - [Ice Coffee Lip Balms](https://www.trendhunter.com/trends/ice-coffee-lip-balm.md) - [Hydrating Lip Balm Trios](https://www.trendhunter.com/trends/lip-butter-balm-set.md) - [Skin-Caring Lip Oils](https://www.trendhunter.com/trends/dream-lip-oils.md) - [Tropical Lip Balms](https://www.trendhunter.com/trends/pink-guava-lip-butter-balm.md) - [Luscious Mini Lip-Balm Sets](https://www.trendhunter.com/trends/mini-neutrals-lip-butter.md) - [High-Shine Lip Oils](https://www.trendhunter.com/trends/dream-lip-oil.md) - [Ultra-Cushiony Lip Balms](https://www.trendhunter.com/trends/star-balm.md) - [Caramel-Scented Lip Treatments](https://www.trendhunter.com/trends/maracuja-juicy-melt-mask.md) - [Beverage-Inspired Lip Balms](https://www.trendhunter.com/trends/limitededition-lip-butter-balm.md)