# Colorful Fountain Drink Floats Jack in the Box is Offering Summer Floats Made with Any Soda By Katherine Pendrill | Published 2018-05-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/summer-floats References: [brandeating](https://www.brandeating.com/2018/05/jack-in-box-serves-up-summer-floats-made-with-any-fountain-soda.html) & [jackinthebox](https://www.jackinthebox.com/summer-floats) Just in time for summer, Jack in the Box has announced that it will begin serving up Summer Floats made with any kind of soda. This means that fans can customize their sweet ice cream treats to include their favorite fountain drink. Available for just a limited time, Jack in the Box's new Summer Floats combine any soda with the chain's [shake mix](https://www.trendhunter.com/trends/dr-pepper-blackberry-shake), whipped cream topping, and a sweet maraschino cherry. Fans can choose their soda from the [Coke](https://www.trendhunter.com/trends/lite-pink-lemonade) Freestyle machine, which includes featured options such as Lime Fanta, Cherry Sprite, Orange Fanta, Citrus Twist Mello Yello, and Grape Sprite. With warmer weather on the way, the new ice cream floats are a tasty way for consumers to beat the summer heat. Image Credit: *Jack in the Box.* ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 58% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Customizable Summer Floats:** Jack in the Box offers Summer Floats made with any soda, allowing customers to personalize their ice cream treats. - **Limited Time Flavor Combos:** Jack in the Box's Summer Floats are only available for a limited time, creating a sense of exclusivity and urgency. - **Fusion of Soft Drink and Dessert:** The combination of different soda flavors with ice cream in Jack in the Box's Summer Floats introduces a unique and indulgent taste experience. ### Industries Being Reshaped - **Fast Food:** Fast food chains like Jack in the Box can capitalize on the trend of customizable summer treats, attracting customers with unique offerings. - **Beverage:** Beverage companies can collaborate with fast food chains to create exclusive soft drink flavors designed specifically for use in innovative dessert creations. - **Ice Cream:** Ice cream companies can experiment with different soda flavors and collaborate with fast food chains to expand their product range and reach new customers. ## Related on Trend Hunter - [Summery Sour Candy Drinks](https://www.trendhunter.com/trends/sour-patch-kids-watermelon-drinks.md) - [Insider Ice Cream Floats](https://www.trendhunter.com/trends/pepsi-float.md) - [Soda-Infused Ice Creams](https://www.trendhunter.com/trends/dr-pepper-float-ice-cream.md) - [Munchies-Inspired QSR Drink Menus](https://www.trendhunter.com/trends/jack-in-the-box-pink-pineapple-express.md) - [Soft Serve-Infused Sodas](https://www.trendhunter.com/trends/orange-cream-float.md) - [Frozen Hot Chocolate Milkshakes](https://www.trendhunter.com/trends/frozen-hot-cocoa-shake.md) - [Retro Ice Cream Menus](https://www.trendhunter.com/trends/new-orange-cream-float.md) - [Bubbly Frozen Float Drinks](https://www.trendhunter.com/trends/orange-cloudsicle-slush-float.md) - [Creamy Pineapple Shakes](https://www.trendhunter.com/trends/pineapple-express-shake.md)