# Motel-Inspired Summer Fashion Concepts Pleasant Launched a Pattern-Heavy and Relaxed Collection By Kalin Ned | Published 2018-04-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/summer-fashion-concept References: [highsnobiety](https://www.highsnobiety.com/p/pleasant-ss18/#slide-10) & [pleasant.dk](https://www.pleasant.dk/) Surf-inspired label Pleasant is taking people to the 'No-Swell Motel' with its motel-inspired summer fashion concept that fuels the presentation of its 2018 offerings. By creating a line around the need for isolation, the company provides a stylish abstraction of the notion of a motel—"you silently check in and escape as soon as you’re done doing your business." In the spirit of its summer fashion concept, Pleasant's Spring/Summer 2018 line features [pattern-heavy fabrics and effortless silhouettes](https://www.trendhunter.com/trends/lazy-daze-collection). The stylish lookbook highlights the label's roots, as the models are captured in a caravan setting, riddled with references to [surf culture](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler). Building on the carefree and youthful ambiance, Pleasant's Spring/Summer 2018 silhouettes might be the perfect thing for a happy-go-lucky summer. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 64% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Motel-inspired Fashion:** Fashion brands can explore the motel aesthetic to create unique collections with urban appeal. - **Pattern-heavy Fabrics:** Brands can use bold patterns and prints to create eye-catching designs that stand out in the fashion world. - **Effortless Silhouettes:** Fashion designers can create relaxed and comfortable silhouettes that incorporate elements of casual and formal wear. ### Where This Applies - **Fashion:** Fashion designers can embrace the motel-inspired look to create collections that appeal to urban and youth markets. - **Surf Culture:** Surf wear brands can incorporate patterns and prints into their designs to create unique collections that reflect the carefree surf culture. - **Travel and Tourism:** Travel companies can use the motel aesthetic to create unique travel experiences that appeal to urban and millennial travelers. ## Related on Trend Hunter - [Travel-Ready Summer Menswear](https://www.trendhunter.com/trends/tangerine-palisade.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Vibrant Comfort-Forward Apparel](https://www.trendhunter.com/trends/lazy-daze-collection.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Summer-Centric Lifestyle Fashion](https://www.trendhunter.com/trends/uniqlo-u-4.md) - [Simplistic Breathable Summer Apparel](https://www.trendhunter.com/trends/the-resort-collection.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md)