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# Loose-Fitting Summer Apparel
The North Face and ONLINE CERAMICS Debut a Capsule of Outdoor Apparel

By Kanesa D | Published 2022-05-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/summer-exploration
References: [hypebeast](https://hypebeast.com/2022/5/the-north-face-summer-exploration) & [thenorthface](https://www.thenorthface.co.uk/?gclid=Cj0KCQjw1tGUBhDXARIsAIJx01mEkJtVCyjzHL_DoZaSxwu-Z4vb7A6F1HYo9whAmHRDaGaxKzcQ7kwaAsVBEALw_wcB&gclsrc=aw.ds)

[The North Face's](https://www.trendhunter.com/trends/the-north-face-1) newest capsule is dubbed ‘Summer Exploration,’ which is another [nature-inspired apparel collection](https://www.trendhunter.com/trends/summer-outdoor) for outdoorsy individuals. The brand is no stranger to [collaborations with ONLINE CERAMICS](https://www.trendhunter.com/trends/performance-articles), as the two brands recently launched a Spring/Summer Earth Month-themed collection. The offering boasts multiple t-shirts, shirts, and shorts curated with the summer climate and fashion trends in mind, with vibrant colors, patterns, and prints.

The collection also includes a new ‘STORMBREAK 2 Tent,’ a portable camping tent with a large door for accessibility. Accessories include shoulder bags, hats, and slides. Stand-out pieces include camo and flower print button-ups that offer a relaxed silhouette for breathability and movement-based activities.

The ‘Summer Exploration’ collection is now available on The North Face’s website.

Image Credit: The North Face

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 40% | Activity: 24% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What's Driving This Trend

- **Nature-inspired Apparel Collections:** Outdoor apparel companies can partner with artists to create limited edition apparel collections with vibrant colors, patterns, and prints inspired by nature.
- **Breathable and Relaxed Silhouettes:** Innovative fashion companies can design loose-fitting apparel that ensures breathability and ease of movement for physical activities and summer climates.
- **Portable and Accessible Camping Gear:** Outdoor equipment manufacturers can prioritize accessibility and ease of set up in portable camping tents and backpacks to appeal to younger consumers who value convenience and flexibility.

### Who This Affects Most

- **Outdoor Apparel:** Outdoor apparel companies like The North Face can collaborate with artists and designers to innovate loose-fitting apparel collections for summer exploration.
- **Fashion:** Innovative fashion companies can create breathable, relaxed-fitting summer apparel to appeal to younger consumers and outdoor enthusiasts.
- **Camping Gear:** Outdoor equipment manufacturers like The North Face can create portable and accessible camping gear that appeals to younger consumers who value flexibility, comfort, and convenience.

## Related on Trend Hunter

- [Durable Summer Camping Capsules](https://www.trendhunter.com/trends/the-north-face-1.md)
- [Seasonal Utility Staples](https://www.trendhunter.com/trends/the-north-face-red-box.md)
- [Merino-Based Adventure Apparel](https://www.trendhunter.com/trends/icebreaker-1.md)
- [Durable Outdoor-Centric Lifestyle Apparel](https://www.trendhunter.com/trends/ripstop-collection.md)
- [Collaborative Outdoor Technical Apparel](https://www.trendhunter.com/trends/hyke-and-the-north-face.md)
- [Weatherized Collaborative Collections](https://www.trendhunter.com/trends/soukuu-collaboration.md)
- [Alpine Couture Capsules](https://www.trendhunter.com/trends/the-north-face-and-cecilie-bahnsen.md)
- [Streetwear Gorpcore Fashions](https://www.trendhunter.com/trends/the-north-face-urban-exploration-reexploration-patch-up.md)
- [Spring-Ready Outdoor Apparel](https://www.trendhunter.com/trends/performance-articles.md)
