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# Vibrant Poolside Fashion
The FGR 'Summer Don't Leave Me' Editorial Stars Alice and Sarah

By Meghan Young | Published 2013-06-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/summer-dont-leave-me
References: [fashiongonerogue](http://fashiongonerogue.com/ellen-dahl-summer-dont-leave-me-fashion-rogue/) & [ellendahlphotographer](http://www.ellendahlphotographer.com/)

The Fashion Gone Rogue 'Summer Don't Leave Me' online editorial appeals to a season that has yet to properly start. Yet considering how fleeting such heat can be, it comes as no surprise that people would fear its disappearance way before its time is done. But through [vibrant poolside fashion](https://www.trendhunter.com/trends/golden-hour-getaway-collection), the essence of summer can never be lost.

Shot by photographer Ellen Dahl, the Fashion Gone Rogue 'Summer Don't Leave Me' online editorial stars models Alice Burdeu and Sarah Pauley. The twin-like red-headed beauties were styled by Emma Cotterill. The talented stylist put together a wardrobe of swimwear, sunglasses and jewelry from such labels as [Gucci](https://www.trendhunter.com/trends/springsummer-2024), Seafolly and [Just Cavalli](https://www.trendhunter.com/trends/eos-just-make-scents). Beauty artist Isabella Schimid perfected the looks with wavy tresses and red lips.

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 95% | Activity: 93% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Poolside Fashion:** As people seek to enjoy summer by the pool, there is an opportunity to create innovative fashion styles that cater to both comfort and style.
- **Seasonal Summer Fashion:** With the unpredictability of summer weather, there is an opportunity to create fashion trends that are versatile and practical for all summer occasions.
- **Sustainability in Swimwear:** As consumers become more conscious of their environmental impact, there is a growing demand for sustainable swimwear that is both stylish and eco-friendly.

### Industries Being Reshaped

- **Fashion Industry:** Fashion designers and retailers can capitalize on the desire for poolside and seasonal summer fashion by creating collections that cater to these trends.
- **Swimwear Industry:** The swimwear industry can tap into the trend for sustainability by creating eco-friendly and ethical pieces that appeal to environmentally conscious consumers.
- **Beauty Industry:** Beauty companies can take advantage of the growing interest in poolside fashion by creating makeup and hair products that complement the vibrant colors and styles of swimwear.

## Related on Trend Hunter

- [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md)
- [Italian Summer Swimwear](https://www.trendhunter.com/trends/soeur.md)
- [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md)
- [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md)
- [Color-Rich Swimsuit Collections](https://www.trendhunter.com/trends/country-club.md)
- [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md)
- [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md)
- [Summer-Inspired Photo Collections](https://www.trendhunter.com/trends/summer-dreaming-collection.md)
- [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)
