# Custard-Themed Restaurant Tours Freddy’s Frozen Custard & Steakburgers Runs a Summer Custard Tour By Kalin Ned | Published 2026-05-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/summer-custard-tour References: [qsrmagazine](https://www.qsrmagazine.com/news/freddys-launches-13-week-summer-custard-tour-with-rotating-weekly-treats/)  [Freddy’s](https://www.trendhunter.com/trends/reeses-crunchy-peanut-butter-concrete) Frozen Custard and Steakburgers has launched a Summer Custard Tour featuring a new Custard of the Week for 13 consecutive weeks beginning June 1. As part of this initiative, the rotating flavors will be available through the drive-thru, in-restaurant dining, mobile app, and delivery. The Summer Custard Tour lineup includes a wide variety of [concretes, shakes, sundaes, and floats](https://www.trendhunter.com/trends/cereal-concrete-mixers), ranging from a Rocky Road Sundae with marshmallow and pecans to a Bananas Foster Shake with fresh banana and caramel, a Red White and Blueberry Concrete for Independence Day, a Root Beer Float in August, and a Peanut Butter Brownie Concrete made with Butterfinger pieces and a whole chocolate brownie. All in all, Freddy’s Frozen Custard and Steakburgers' Summer Custard Tour transforms a routine visit for a burger and fries into a weekly discovery event. Image Credit: Freddy’s Frozen Custard and Steakburgers ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 55% | Activity: 59% | Freshness: 78% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Rotational Limited-time Flavors:** A cadence of weekly featured flavors can drive habitual visitation patterns and enable rapid A/B testing of novel menu concepts tied to temporal marketing cycles. - **Multi-channel Flavor Distribution:** Offering the same limited-edition items across drive-thru, in-restaurant, app, and delivery channels highlights opportunities for synchronized omnichannel inventory and personalized fulfillment economics. - **Experiential Food Tourism:** Themed tour-style rollouts transform routine purchases into destination experiences that can be monetized through partnerships, exclusive merch, and location-based engagement metrics. ### Who This Affects Most - **Quick-service Restaurants:** QSRs can leverage rotating specialty items to increase frequency and lifetime value while collecting real-time preference data for menu optimization. - **Food Delivery Platforms:** Aggregators that integrate time-limited promotions and curated route-based experiences may capture higher basket values and differentiated consumer retention. - **Food Manufacturing & Ingredients:** Suppliers capable of agile small-batch production and co-branded ingredient innovations stand to support premium limited releases and private-label collaborations. ## Related on Trend Hunter - [Icy Strawberry Dessert Drinks](https://www.trendhunter.com/trends/frozen-fanta-strawberries-cream.md) - [Burger-Style Frozen Novelties](https://www.trendhunter.com/trends/frosty-burger.md) - [Hybrid Burger-Inspired Tacos](https://www.trendhunter.com/trends/smash-burger-taco.md) - [Senior-Focused QSR Meals](https://www.trendhunter.com/trends/senior-meals.md) - [Strawberry-Themed Restaurant Menus](https://www.trendhunter.com/trends/strawberry-freshtival.md) - [Carnival Season Ice Creams](https://www.trendhunter.com/trends/cold-stone-creamery-carnival-of-flavor.md) - [Limited-Time Birthday Treats](https://www.trendhunter.com/trends/40th-anniversary-lineup.md) - [Layered Blueberry Cobbler Custards](https://www.trendhunter.com/trends/blueberry-cobbler-concrete.md) - [Deluxe Crispy Fish Sandwiches](https://www.trendhunter.com/trends/crispy-fish-sandwich.md)