# Crunch-Inducing Burger Menus Burger King's New Summer Crunch Burgers Feature a Crispy Surprise By Katherine Pendrill | Published 2016-11-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/summer-crunch-burgers References: [chewboom](http://www.chewboom.com/2016/11/16/burger-king-launches-new-summer-crunch-lineup-new-zealand/) & [burgerking.co.nz](http://burgerking.co.nz/menu/promotion) To celebrate the arrival of warmer weather, Burger King New Zealand has debuted a lineup of Summer Crunch Burgers that feature a delightfully crispy texture. Not only are the new burgers packed with crunch-inducing ingredients, but they are also piled high with enough toppings to keep consumers full for hours. The new Summer Crunch Burgers come in four different varieties, two of which are made with chicken and two that are made with beef. The new Summer Chicken Crunch and the Classic Chicken Crunch both feature a crunchy chicken patty, which adds a noticeably crunchy texture to each burger. On the other hand, the [Crunchy BBQ Bacon Whopper](https://www.trendhunter.com/trends/steakhouse-bacon-whopper) and the Crunchy BBQ Bacon Double Whopper both get their crunchy texture from the addition of crispy Onion Chips. Only available for a limited time, the new burgers give New Zealand customers a delicious way to start their summer. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 7% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Summer Crunch Burgers:** Restaurants can incorporate a surprise crispy ingredient in their menu items to appeal to consumers seeking texture and novelty in their food. - **Limited Time Offers:** Businesses can launch limited-time menu offerings to create a sense of urgency and excitement among customers, driving sales and creating buzz. - **Protein Variety:** Food establishments can diversify their protein options to cater to different dietary needs and preferences, offering more inclusive menu options. ### Who This Affects Most - **Fast Food:** Fast food chains can create innovative menu items to differentiate themselves from competitors and attract customers craving something new and exciting. - **Food Service:** Restaurants can incorporate crispy or crunchy ingredients into their dishes to offer a unique texture experience and set themselves apart from other restaurants in the industry. - **Hospitality:** Hotels and resorts can create seasonal menus with limited-time offers and special promotions to entice guests and create memorable dining experiences. ## Related on Trend Hunter - [Crispy BBQ Sauce Burgers](https://www.trendhunter.com/trends/sweet-n-spicy-bbq-burger.md) - [Extra Crispy Chicken Sandwiches](https://www.trendhunter.com/trends/bk-royal-crispy-chicken-sandwiches.md) - [Piquant Crunchy Chicken Sandwiches](https://www.trendhunter.com/trends/sriracha-crispy-chicken-sandwiches.md) - [Expansive BBQ Burger Offerings](https://www.trendhunter.com/trends/bbq-crunch-cheeseburger-box.md) - [Crispy QSR Chicken Sandwiches](https://www.trendhunter.com/trends/chicken-cruncher-sandwiches.md) - [Expanded Sandwich Topping Selections](https://www.trendhunter.com/trends/subkrunch.md) - [Backyard Barbecue QSR Burgers](https://www.trendhunter.com/trends/bbq-brisket-whopper.md) - [Maple Syrup-Drizzled Burgers](https://www.trendhunter.com/trends/maple-bacon-fried-chicken-burger.md) - [Refreshing Summertime QSR Sandwiches](https://www.trendhunter.com/trends/japanesestyle-summer-burgers.md)