# Vibrant Summery Leather Sneakers Nike Launches an Air Max 1 Sneaker in a Summer Colorway By Amy Duong | Published 2022-06-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/summer-colorway References: [hypebeast](https://hypebeast.com/2022/6/nike-air-max-1-white-yellow-dx2954-001-release-info) & [jdoqocy](https://www.jdoqocy.com/click-7941379-13067763?sid=HBEN-DA-FW--&url=https%3A%2F%2Fwww.nike.com%2F) [Nike](https://www.trendhunter.com/trends/air-max-muse-2) introduces a new summer colorway to its roster with vibrant hints of yellow that details its iconic [Air Max 1](https://www.trendhunter.com/trends/cave-stone-colorway) sneaker model for the season. The shoe made its original debut back in 1987 and has since garnered global attention and a slew of color palettes. It takes a simplistic angle this time around, updated with [bright hints of yellow](https://www.trendhunter.com/trends/university-gold-2) and new blended materials. It features white as the base foundation and has a tumbled leather material that makes up the mudguard and Swoosh branding along with white tumbled leather. This section overlays on top of the white mesh base for a touch of breathability during the warmer seasons of the year. Yellow also marks the tongue and it all has a gray outsole foundation. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 73% | Activity: 87% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Summer Sneaker Colorways:** There is a disruptive innovation opportunity for athletic and streetwear retailers to incorporate bold summer colorways into their sneaker offerings. - **Blended Materials:** Incorporating blended materials, such as tumbled leather and mesh, into footwear designs presents a disruptive innovation opportunity for sneaker manufacturers to differentiate their products. - **Minimalist Design:** There is a disruptive innovation opportunity for footwear designers to incorporate minimalist design elements into their products, focusing on simple color palettes and clean lines. ### Where This Applies - **Athletic Footwear:** There is a disruptive innovation opportunity for athletic footwear retailers to incorporate trendy colorways and unique materials, such as tumbled leather, into their products. - **Streetwear:** Incorporating bold summer colorways and minimalist design elements into streetwear fashion, specifically sneakers, presents a disruptive innovation opportunity for clothing retailers. - **Fashion Accessories:** Designers can incorporate unusual material combinations and colors into fashion accessories, such as sneakers, creating a disruptive innovation opportunity for accessory manufacturers to create unique and coveted products. ## Related on Trend Hunter - [Vintage-Inspired Summer Sneakers](https://www.trendhunter.com/trends/air-max-muse-2.md) - [Sunset-Centric Sneaker Colorways](https://www.trendhunter.com/trends/sunset-colorway.md) - [Soft Brown Chunky Sneakers](https://www.trendhunter.com/trends/velvet-brown.md) - [Yellow Patterned Bold Sneakers](https://www.trendhunter.com/trends/university-gold-2.md) - [Tropical-Inspired Sneaker Colorways](https://www.trendhunter.com/trends/peach-and-teal.md) - [Monochromatic Metallic Sneakers](https://www.trendhunter.com/trends/air-max-90-usa.md) - [Bold Spring-Ready Layered Sneakers](https://www.trendhunter.com/trends/vivid-purple-colorway.md) - [Classic Technical Running Shoes](https://www.trendhunter.com/trends/air-max-waffle.md) - [Woven Textural Summer Sneakers](https://www.trendhunter.com/trends/field-general-82-3.md)