# Beer-Branded Collab Streetwear Wasted Youth and Budweiser Join Forces on a Summer Capsule By Amy Duong | Published 2022-07-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/summer-capsule References: [hypebeast](https://hypebeast.com/2022/7/wasted-youth-budweiser-collab-apparel-collection-release-info) & [humanmade.jp](https://humanmade.jp/collections/) [Wasted Youth](https://www.trendhunter.com/trends/wasted-youth-and-budweiser) works in collaboration with [Budweiser](https://www.trendhunter.com/trends/thisisneverthat-5) on a special summer capsule alongside one another. It was originally showcased earlier this month when the duo released visuals of the joint beer cans with the help of [graphic artist VERDY](https://www.trendhunter.com/trends/bott-verdy). The branding is updated from the familiar design seen since 1999 and this time around, the two continue to build upon the collaboration with a series of apparel options. The leading items include the Soccer Game shirts in a red and black palette that is detailed with Wasted Youth monogram prints, sponsorship logos from Budweiser, and VKDW team badges. This is followed by bucket haps, mesh caps, 4-panel caps, a shoulder bag, a tote bag, and a beer can figure. Image Credit: Zamar Velez, Wasted Youth, Budweiser ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 77% | Activity: 60% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Collab Streetwear:** The trend of collaborations between brands to release clothing items is on the rise, creating a new market for consumers who want exclusive and limited edition products. - **Brand Refresh:** Refreshing or rebranding a company's aesthetic, like Budweiser did with their can design, can renew consumer interest and attract new customers. - **Merchandise Expansion:** Expanding beyond traditional merchandise offerings can increase brand awareness and revenue, creating new opportunities for growth. ### Industries Being Reshaped - **Fashion:** The fashion industry is seeing a rise in collaborations between brands to create unique collections that attract consumers who want exclusive and limited edition items. - **Alcohol:** Beverage companies, like Budweiser, are exploring new ways to market their products through merchandise offerings and collaborations, creating new revenue streams for the industry. - **Design:** Graphic designers and artists are in high demand as more companies seek to revamp their aesthetic and update their branding to stay relevant in the market. ## Related on Trend Hunter - [Graphic Artist-Collab Limited Beers](https://www.trendhunter.com/trends/wasted-youth-and-budweiser.md) - [Co-Branded Beer Apparel](https://www.trendhunter.com/trends/thisisneverthat-5.md) - [Illustrated Streetwear Capsules](https://www.trendhunter.com/trends/wasted-youth-x-tappei.md) - [Sporty Collaborative Streetwear Capsules](https://www.trendhunter.com/trends/palace-and-stella-artois.md) - [Sporty Collaborative Fashion Capsules](https://www.trendhunter.com/trends/born-x-raised-1.md) - [Mexican Beer-Inspired Streetwear](https://www.trendhunter.com/trends/fighting-spirit.md) - [90s Graffiti Culture-Inspired Streetwear](https://www.trendhunter.com/trends/subware.md) - [Beer Brand Earbuds](https://www.trendhunter.com/trends/skullcandy-x-budweiser.md) - [Streetwear-Inspired Beer Collaboration](https://www.trendhunter.com/trends/fat-tire1.md)