# Brown Sugar Boba Lattes The Coffee Bean & Tea Leaf's Summer Cafe Menu Spotlights Matcha & Boba By Laura McQuarrie | Published 2024-06-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/summer-cafe-menu References: [prnewswire](https://www.prnewswire.com/news-releases/the-coffee-bean--tea-leaf-unveils-new-summer-menu-featuring-boba-in-coffee-offerings-for-the-first-time-nationwide-302164280.html) & [coffeebean](http://www.coffeebean.com/)  For the first time, The [Coffee Bean & Tea Leaf](https://www.trendhunter.com/trends/world-of-tea-collection) is bringing the taste and texture of boba to its summer cafe menu to share a fun way for guests to create customized beverages. [Boba](https://www.trendhunter.com/trends/summer-of-jelly), once a niche offering found primarily in specialty shops, has surged in popularity and found its way into mainstream cafes, captivating consumers with its diverse flavors and unique, chewy texture that adds an enjoyable and novel dimension to their beverages. On The Coffee Bean & Tea Leaf's summer menu, guests can enjoy the brand's signature espresso in a new way with the Iced Brown Sugar Latte with Boba, or sip Iced Ceylon Milk Tea with Brown Sugar Boba. [Matcha](https://www.trendhunter.com/trends/the-coffee-bean-tea-leaf2) beverages are also a menu focus with colorful and refreshing new options like the Iced Matcha Cream Strawberry Latte or the Iced Matcha Cream Mango Latte. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 51% | Activity: 53% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Mainstream Boba Integration:** Boba is transitioning from niche specialty shops to mainstream cafes, offering consumers unique, chewy texture experiences. - **Customized Cafe Beverages:** The trend towards customizable beverage options in cafes is providing customers with a personalized drink experience. - **Matcha Flavor Innovations:** The incorporation of vibrant and refreshing matcha flavors into seasonal menus is captivating consumers seeking novel taste experiences. ### Who This Affects Most - **Cafe Chains:** Mainstream cafes are expanding their menu offerings to include trendy ingredients like boba to attract diverse customer segments. - **Specialty Beverage Ingredients:** The rise in popularity of specialty ingredients such as matcha and boba is creating new demand in the beverage supply market. - **Customized Food Services:** Food and beverage services focusing on customizable offerings are gaining traction as consumers seek personalized dining experiences. ## Related on Trend Hunter - [Plant-Based Boba-Inspired Beverages](https://www.trendhunter.com/trends/summer-of-jelly.md) - [Mango-Matcha Beverages](https://www.trendhunter.com/trends/mango-matcha-latte.md) - [Global Tea Collections](https://www.trendhunter.com/trends/world-of-tea-collection.md) - [Bubble Tea Ice Creams](https://www.trendhunter.com/trends/milk-tea-boba-ice-cream.md) - [Summery Boba-Filled Cafe Drinks](https://www.trendhunter.com/trends/summer-berry-refreshers.md) - [Berry-Flavored Pearl Beverages](https://www.trendhunter.com/trends/starbucks-boba.md) - [Honey Nut Latte Menus](https://www.trendhunter.com/trends/the-coffee-bean-tea-leaf2.md) - [Co-Branded Cartoon Beverages](https://www.trendhunter.com/trends/coffee-bean-and-tea-leaf.md) - [Cookie-Centered Milk Teas](https://www.trendhunter.com/trends/oreo-lovers-series.md)