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# Harmonious Limited-Edition Kombuchas
GT's Special 'Unity' Summer Beverage Comes with a Playlist

By Laura McQuarrie | Published 2018-06-21 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/summer-beverage
References: [prnewswire](https://www.prnewswire.com/news-releases/gts-kombucha-brings-people-together-with-release-of-new-summer-flavor-unity-300669637.html) & [instagram](https://www.instagram.com/p/BkLIk98gRWE/)

[GT's](https://www.trendhunter.com/trends/pink-lemonade-kombucha) is adding to its vibrant kombucha collection with an all-new limited-edition summer beverage by the name of 'Unity.'

The Unity Kombucha is a unique new [fermented, probiotic-rich tea drink](https://www.trendhunter.com/trends/functional-kombucha) that offers a harmonious combination of tart cherry, coconut and lemongrass. To accompany the limited-edition summer drink, GT's created a Unity playlist on [Spotify](https://www.trendhunter.com/trends/kona-big-wave-partners) that can be accessed by conducting a scan with the camera within the music platform's app search bar. This playlist contains 30 fun, summery tracks, including Make a Move from emerging artist ChrisLee, which can also be heard in the launch video for GT's Unity Kombucha.

Previously, GT's launched a springtime Bloom Kombucha and a romantic Pure Love Kombucha just ahead of Valentine's Day this year.

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 8% | Activity: 20% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Limited-edition Kombuchas:** New limited-edition kombuchas offer unique flavor profiles and create excitement for consumers.
- **Probiotic-rich Tea Drinks:** Fermented tea drinks with probiotics provide health benefits and meet the growing demand for functional beverages.
- **Interactive Brand Experiences:** Brands are combining products with interactive elements, such as playlists, to engage consumers and enhance their brand experience.

### Where This Applies

- **Beverage Industry:** The beverage industry can capitalize on the popularity of limited-edition products and probiotic-rich drinks by creating innovative kombucha offerings.
- **Health and Wellness Industry:** The health and wellness industry can leverage the probiotic benefits of kombucha and market it as a functional, gut-friendly beverage.
- **Music and Streaming Industry:** The music and streaming industry can explore partnerships with brands to create interactive playlists that enhance brand experiences and engage consumers in new ways.

## Related on Trend Hunter

- [Fan-Created Kombucha Beverages](https://www.trendhunter.com/trends/pink-lemonade-kombucha.md)
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- [Zesty Kombucha Refreshments](https://www.trendhunter.com/trends/healthade-ginger-lemon-berry.md)
- [Feel-Good Kombucha Pop-Ups](https://www.trendhunter.com/trends/komboomcha-box.md)
- [Flavorful Kombucha Releases](https://www.trendhunter.com/trends/mango-lime.md)
- [Refreshing RTD Kombuchas](https://www.trendhunter.com/trends/kombucha-cocktails.md)