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# Branded Virtual Summer Camps
The North Face Summer Base Camp Targets Parents During COVID-19

By Jana Pijak | Published 2020-07-14 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/summer-base-camp
References: [youtube](https://www.youtube.com/watch?v=8_DwoLxxe2s) & [thenorthface](http://www.thenorthface.com)

The North Face Summer Base Camp is a free online camp experience marketed to parents during the COVID-19 pandemic. Teaching participants of all ages "how to find adventure at home," the virtual camp experience consists of three weekly educational and [hands-on camp activities](https://www.trendhunter.com/trends/little-lion-cooking-camps) that parents can complete with their family.

With more parents balancing remote work with homeschooling efforts during the ongoing COVID-19 pandemic, brands are taking note and are looking to help with fun and interactive resources. In addition to the array of [branded virtual content](https://www.trendhunter.com/trends/creativity-workshop-series) being launched across industries, examples like The North Face Summer Base Camp help parents keep kids busy, entertained and educated with activities lead by a select group of camp counselors. These include a roster of The North Face athletes including mountaineer and photographer Jimmy Chin, climber and artist Nina Williams and more.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 15% | Activity: 61% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing)

## Key Themes

### What's Driving This Trend

- **Branded Virtual Summer Camps:** Opportunity for brands to offer engaging and educational virtual summer camp experiences.
- **Remote Work and Homeschooling:** Brands can cater to parents by providing resources and tools to help balance remote work and homeschooling.
- **Interactive and Educational Content:** Brands can create virtual activities and experiences that keep kids entertained and educated at home.

### Who This Affects Most

- **Outdoor Retail:** Outdoor retail brands can develop virtual summer camp programs to engage with customers and promote their products.
- **Education Technology:** EdTech companies can create platforms and content that support remote learning and virtual summer camp experiences.
- **Entertainment and Media:** Entertainment and media companies can develop interactive and educational virtual content for kids to engage with at home.

## Related on Trend Hunter

- [Durable Summer Camping Capsules](https://www.trendhunter.com/trends/the-north-face-1.md)
- [Virtual Camp Experiences](https://www.trendhunter.com/trends/camp-mcdonalds.md)
- [Nature-Reconnecting Outdoor Campaigns](https://www.trendhunter.com/trends/reconnect-with-nature.md)
- [Family-Friendly Summer Camps](https://www.trendhunter.com/trends/family-summer-camp.md)
- [Redefining Screen-Free Cameras](https://www.trendhunter.com/trends/camp-snap.md)
- [Camp-Inspired Fashion Capsules](https://www.trendhunter.com/trends/summer-outdoor.md)
- [Diversity-Promoting Digital Courses](https://www.trendhunter.com/trends/allyship-in-the-outdoors.md)
- [Luxurious Indoor Camping Experiences](https://www.trendhunter.com/trends/indoor-camping-experience.md)
- [Child-Friendly Cooking Camps](https://www.trendhunter.com/trends/little-lion-cooking-camps.md)