# Eternal Summer Bars Sol's Light-Filled Pop-Up Bar Fights the Autumn Blues By Laura McQuarrie | Published 2019-10-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/summer-bars References: [campaignlive](https://www.campaignlive.com/article/sol-celebrates-summer-sun-pop-up-bar/1662369) & [www2.sol](https://www2.sol.com/) Although the time for enjoying drinks outside at [summer bars](https://www.trendhunter.com/trends/seasonal-cocktail) has come to a close in many parts of the world, Sol is recreating the experience of warm, sun-filled days at its three-day [pop-up in London](https://www.trendhunter.com/trends/cheoreom-x-krush-somaek). The Sol Bar is helping to extend the British summertime by sharing the "positive energy of the sun" through sun lamps, a warm breeze, plus the scents and sounds of the summer. At the bar, guests will get two complimentary drinks, including their choice of Sol or a Sol Chelada cocktail made with beer, lemon juice and agave syrup. Beyond just being a place to reminisce about the summer, the bar offers a place to get a boost of Vitamin D and stimulate the release feel-good serotonin in the body. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 85% | Activity: 88% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Pop-up Bar Trend:** The trend of pop-up bars creates an opportunity for businesses to offer unique experiences, such as recreating a summertime atmosphere, in limited time and space. - **Vitamin D & Serotonin Trend:** The trend of recognizing the importance of Vitamin D and serotonin in boosting mood and overall health creates an opportunity for businesses to incorporate these elements into products or services. - **Multi-sensory Experience Trend:** The trend of providing a multi-sensory experience, such as simulated smells and sounds of a season, creates an opportunity for businesses to enhance their offerings and create a stronger emotional connection with customers. ### Who This Affects Most - **Food & Beverage Industry:** The food and beverage industry can incorporate Vitamin D and serotonin-boosting ingredients into their products, or create immersive multi-sensory experiences at pop-up bars or events. - **Hospitality Industry:** The hospitality industry can create unique experiences, such as pop-up bars or themed rooms, that incorporate the trend of providing a multi-sensory experience or the importance of Vitamin D and serotonin. - **Wellness Industry:** The wellness industry can incorporate the importance of Vitamin D and serotonin into their products or services, or offer immersive experiences that boost mood and promote overall health. ## Related on Trend Hunter - [Summer Sunset Pop-Ups](https://www.trendhunter.com/trends/sundown-spots.md) - [Sunshine-Themed Beer Campaigns](https://www.trendhunter.com/trends/sunbrew-sunshine-underground.md) - [Solar-Celebrating Summer Ales](https://www.trendhunter.com/trends/solar-summer-ale.md) - [Sustainable Solar-Powered Beers](https://www.trendhunter.com/trends/oakham-sun-city.md) - [Drinker-Specific Sunscreens](https://www.trendhunter.com/trends/beavertown-brewery-oil-your-neck.md) - [Interactive Hard Seltzer Bars](https://www.trendhunter.com/trends/white-claw-wave-of-summer-bar.md) - [Icy Branded Soda Experiences](https://www.trendhunter.com/trends/pepsi-put-it-on-ice-bar.md) - [Serotonin-Boosting Billboards](https://www.trendhunter.com/trends/soglar.md) - [Mood-Boosting Cafe Pop-Ups](https://www.trendhunter.com/trends/skittles-house-of-joy.md)