# Seasonal Pop-Up Bars Venturo's Weekend Summer Bar Serves Refreshing Custom Cocktails By Laura McQuarrie | Published 2015-08-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/summer-bar References: [dnainfo](http://www.dnainfo.com/new-york/20150728/sunnyside/cocktail-specialists-launch-summer-pop-up-bar-at-sunnyside-eatery) & [behindthewood.nyc](http://www.behindthewood.nyc/popup-bar/) Behind the Wood is a beverage consulting company that will be temporarily taking up residence at Italian eatery Venturo for a [pop-up summer bar](https://www.trendhunter.com/trends/makers-mark-bourbon) each weekend. Venturo is located in an are that's mostly populated with Irish pubs, so this pop-up concept aims to bring a new offering to the neighborhood. As a company that specializes in creating [craft cocktails](https://www.trendhunter.com/trends/drips-by-pepsi), Behind the Wood will be serving drinks that emphasize fresh summer homemade ingredients. Some of the unique drinks on the menu include 'Summer Lovin,' made with tequila, fire-roasted jalapeños, cucumbers, agave and lime. The pop-up bar will also offer 'Rickeys' made with a customer's choice of liquor, soda water and lime, as well as 'Bucks,' which offer customization with a choice of spirit and house-made ginger. While these summer-themed drinks will only last as long as the warm weather does, there are plans to continue this [weekend takeover concept](https://www.trendhunter.com/trends/vesper-bar) through the fall with a revised food and drink menu. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 30% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Pop-up Bars:** Temporary bars are becoming a popular way for beverage consulting companies to introduce customized new drinks to neighborhoods with limited options. - **Craft Cocktails:** The use of fresh, homemade ingredients in customized drinks is an opportunity for mixologists and bartenders to showcase their artistry and creativity. - **Customizable Drinks:** Offering customers the ability to choose their own spirits and mixers in drinks is a way to create a personalized experience that sets a bar apart from others. ### Where This Applies - **Food and Beverage:** Restaurants and bars can partner with beverage consulting companies to create unique drink menus and attract new customers through pop-up concepts. - **Hospitality:** Hotels and resorts can use pop-up bars as a way to offer guests a new and exciting experience, while promoting their own brand and amenities. - **Event Planning:** Event planners can incorporate pop-up bars as a way to offer a customizable experience for guests, and to add a unique touch to events and parties. ## Related on Trend Hunter - [Summer Sunset Pop-Ups](https://www.trendhunter.com/trends/sundown-spots.md) - [Whimsical Gin Pop-Ups](https://www.trendhunter.com/trends/refreshing-encounters.md) - [Festive Cocktail Bar Pop-Ups](https://www.trendhunter.com/trends/blitzens-bar.md) - [Tiki-Inspired Cocktail Pop-Ups](https://www.trendhunter.com/trends/tiki-social.md) - [Summer Patio Pop-Ups](https://www.trendhunter.com/trends/sol-patio.md) - [Festive Irish-Inspired Pop-Ups](https://www.trendhunter.com/trends/irishinspired-popup.md) - [Wine Window-Inspired Cocktail Campaigns](https://www.trendhunter.com/trends/aperol-festive-spritz-window.md) - [Seasonality Inspired Cocktail Menus](https://www.trendhunter.com/trends/savour-the-season-menu.md) - [Socially-Charged Summer Aperitif Drinks](https://www.trendhunter.com/trends/seasonal-cocktail.md)