# Pattern-Documenting Blogs Summer Allen Compiles Kinfolk Magazine-Themed Mimicry in The Kinspiracy By Alyson Wyers | Published 2015-02-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/summer-allen References: [designtaxi](http://designtaxi.com/news/372872/Blog-Documents-The-Very-Similar-Instagram-Photos-By-Readers-Of-Kinfolk/) & [thekinspiracy.tumblr](http://thekinspiracy.tumblr.com/) Artist Summer Allen discovered an interesting phenomenon occurring among readers of Kinfolk Magazine. Known for its minimalist and visually appealing esthetic, the "slow lifestyle" brand has cultivated a community of followers who have alarmingly similar social media feeds. In a tumblr blog called The Kinspiracy, Summer Allen compiles captures of the [Instagram](https://www.trendhunter.com/trends/brainrot-doughnuts) feeds of Kinfolk readers to demonstrate their [lack of artistic diversity](https://www.trendhunter.com/trends/clone). Not necessarily a parody, the blog brings attention to the patterns at play. The blog features user submissions as well, which all show an [overhead shot of the magazine](https://www.trendhunter.com/trends/summer-dreaming-collection) as the top left image in a group of four. The other photos include subject matter such as lattes, ice cream, bicycles, oranges, glasses and tea cups and singular examples of plant life. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 67% | Activity: 69% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Social Media Mimicry:** Developing social media tools to identify and alleviate the phenomenon of highly similar social media feeds. - **Artistic Diversity Advocacy:** Creating platforms and campaigns that promote originality and diversity in artistic expressions and lifestyles. - **Alternative Lifestyle Branding:** Introducing new aesthetics and concepts that counter minimalist and homogeneous lifestyles and appeal to a diverse audience. ### Who This Affects Most - **Social Media Management:** Creating social media management tools that foster authentic self-expression and artistic diversity among users. - **Artistic and Creative Consulting:** Providing consultation on how to incorporate original and diverse elements and perspectives into branding and marketing strategies. - **Diverse Lifestyle Brands:** Creating lifestyle brands that cater to diverse interests, aesthetics, and values and foster originality and creativity among followers. ## Related on Trend Hunter - [Social Media Fridge-Decorating Trends](https://www.trendhunter.com/trends/lynzi-judish-fridgescaping.md) - [Art-Tech Zine Collaborations](https://www.trendhunter.com/trends/twentynine-zine.md) - [Unconventional Foodie Magazines](https://www.trendhunter.com/trends/food-magazine.md) - [Customizable Summer Home Décor](https://www.trendhunter.com/trends/shutterfly-outdoor-collection.md) - [Lifestyle-Focused Puzzle Designs](https://www.trendhunter.com/trends/ordinary-habit.md) - [Photography Project Series](https://www.trendhunter.com/trends/still-life-1.md) - [Aesthetic Stock Platforms](https://www.trendhunter.com/trends/dupe.md) - [Surrealist-Inspired Tea Pots](https://www.trendhunter.com/trends/tea-for-two-collection.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md)