# Summer Beer Ad Campaigns Stella Artois Launched a Summer Ad Campaign Featuring Celebrities By Daniel Johnson | Published 2020-07-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/summer-ad-campaign References: [marketingdive](https://www.marketingdive.com/news/stella-artois-dreamy-new-spot-embraces-summer-personas/581284/) & [anheuser-busch](https://www.anheuser-busch.com/newsroom/2020/07/introducing--you-re-never-too-far-from-the-life-artois--.html) Stella Artois recently launched a new summer ad campaign titled ‘You’re Never Too Far From the Life Artois.’ The summer ad campaign focuses on daydreaming and features a short [YouTube](https://www.trendhunter.com/trends/feel-the-alps) video with Eva Longoria, Liev Schreiber as well as Blake Griffen. [Stella Artois’](https://www.trendhunter.com/trends/chocolate-chalices) created the ad in collaboration with an agency named Pereira O’Dell, and it was directed by Paul Hunter. Stella Artois also partnered with [TripAdvisor](https://www.trendhunter.com/trends/corona-global-hub) in an effort to help people make the most of canceled vacations. People who have had a vacation canceled due to COVID-19 can share a story with the ‘Stella Staycation Swap.’ Those selected will be able to plan a dream staycation, instead of their original travel plans from before the pandemic. Image Credit: Anheuser-Bush ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 52% | Activity: 55% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity Beer Ads:** Opportunity for other beer brands to collaborate with celebrities for their summer ad campaigns. - **Virtual Vacations:** Opportunity for travel and tourism companies to create virtual experiences for people who have had to cancel their travel plans due to the pandemic. - **Storytelling Marketing:** Opportunity for brands to create emotional connections with their audience by encouraging them to share their personal stories related to the brand. ### Sectors Adopting This - **Beer:** Beer companies could try celebrity endorsements and innovation in packaging to differentiate their summer ad campaigns from competitors. - **Travel & Tourism:** Travel and tourism companies could create virtual experiences for people who have had to cancel their travel plans due to the pandemic and partnerships with beverage companies to provide staycation packages. - **Advertising & Marketing:** There is opportunity for agencies to create emotionally resonant storytelling campaigns to help brands connect with consumers. ## Related on Trend Hunter - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Beer-Branded Happy Hour Locators](https://www.trendhunter.com/trends/stella-hour-finder.md) - [Snow-Accented Beer Ads](https://www.trendhunter.com/trends/stella-artois-ads.md) - [Romantic Beer Campaigns](https://www.trendhunter.com/trends/lockdown-love-story.md) - [Cheeky Splitting-the-Bill Campaigns](https://www.trendhunter.com/trends/vamos-marcar.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Cocktail-Celebrating Liqueur Campaigns](https://www.trendhunter.com/trends/stgermain-campaign.md) - [Downloadable Game Beer Ads](https://www.trendhunter.com/trends/stella-beer-au-naturel.md) - [Conversational Beer Bottles](https://www.trendhunter.com/trends/conversational-beer-bottles.md)