# Modernist Streetwear Catalogs Common's Spring/Summer 2014 Lookbook Embraces Clean Minimalism By Jana Pijak | Published 2014-05-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/summer-2014 References: [sleek-mag](http://www.sleek-mag.com/miscellaneous/2014/04/not-so-common-with-common/) & [londoncollections](http://www.londoncollections.co.uk/designers_profile.aspx?DesignerID=2354) Effortlessly cool is the only way to describe Common's Spring/Summer 2014 catalog. The youthfully modern lookbook showcases the latest from designer duo Emma Hedlund and Saif Bakir. The Swedish designers are graduates from [Central Saint Martins](https://www.trendhunter.com/trends/pappas-restaurant-weeks) in London and are known for merging Scandinavian minimalism with a British element of cool when creating their wearable line of menswear pieces. [Monochromatic pairings](https://www.trendhunter.com/trends/black-tag-collection), digitized print statement tees and [practical outerwear pieces](https://www.trendhunter.com/trends/graphpaper-yoke) make up the foundation of a menswear line that is easy to incorporate into one's existing wardrobe. In addition to Scandinavian and British references, Common's Spring/Summer 2014 collection looks to New York for visual inspiration. For their latest offering, the label collaborates with Swedish-born, NYC-based graffiti artist Rubin, who creates a series of abstract, geometric prints for the line. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 79% | Activity: 51% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Streetwear Fashion:** The fusion of Scandinavian minimalism and British cool creates an innovative menswear line with versatile pieces fitting for everyday wear. - **Digitized Print Statement Tees:** The use of digital prints on statement tees creates a dynamic visual experience for streetwear patrons looking to add a unique flair to their wardrobe. - **Collaborations with Graffiti Artists:** The integration of art into streetwear through artist collaborations adds a new level of creativity, complexity, and aesthetic appeal to the fashion industry. ### Sectors Adopting This - **Fashion and Apparel:** Fashion and apparel companies can leverage the minimalist and digitized aesthetic to create a versatile and distinctive product line that appeals to the modern men's fashion market. - **Streetwear:** The streetwear industry can take advantage of the popularity of collaborative work to create unique, intricate designs that are visually stunning and demand attention. - **Art and Design:** Art and design firms can collaborate with fashion companies to create pieces that fuse art and fashion together, opening up new markets for streetwear fashion brands. ## Related on Trend Hunter - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Western-Influenced Spring Menswear](https://www.trendhunter.com/trends/heritage-capsule.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Minimalist Wardrobe Essentials](https://www.trendhunter.com/trends/heritage-core.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Urban Technical Capsules](https://www.trendhunter.com/trends/champion-black-edition-fw25.md) - [Minimalistic Activewear Capsules](https://www.trendhunter.com/trends/nike-x-sacai.md) - [Minimal Tailored Fall Fashion](https://www.trendhunter.com/trends/galilee-by-sea.md)