# Velvety Anti-Aging Elixirs The Su-Man Skin Serum is Described as "Liquid Rose Petals" by Elle By Amy Duong | Published 2019-02-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/suman References: [su-man](https://www.su-man.com/) & [net-a-porter](https://www.net-a-porter.com/us/en/product/504585/su_man_skincare/velvet-skin-brightening-serum--30ml?ref=popsugar.com) Su-Man's 'Velvet Skin' serum gives skin a radiant glow that is applied comfortably with a [soft and velvety finish](https://www.trendhunter.com/trends/watery-oil-serum). The formulation is potent and features a blend of ingredients that each play a role in reducing the look of [fine lines](https://www.trendhunter.com/trends/luxury-antiaging-product), protecting the skin's barrier, and softening it. The formula highlights tranexamic acid, hyaluronic acid, ceramides, omegas, [antioxidants](https://www.trendhunter.com/trends/ultimune-power-infusing-face-serum), as well as dragon's blood extract. It is proven to tackle anti-aging elements by making the skin more firm and radiating. Su-Man advises users to use one drop, squeezing it into the palm to be applied throughout the face and neck area. It should be used twice a day, at morning and night after the cleansing and toning process. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 13% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Velvety Skin Serums:** Opportunity for developing luxurious and velvety anti-aging skincare products that provide a radiant glow and soft, comfortable application. - **Feature-driven Formulations:** Opportunity to create skincare products with potent blends of ingredients targeting specific anti-aging concerns, such as reducing fine lines, protecting the skin's barrier, and improving overall texture. - **Natural Extracts and Active Ingredients:** Opportunity to explore the use of ingredients like tranexamic acid, hyaluronic acid, ceramides, omegas, antioxidants, and dragon's blood extract to develop skincare products that effectively address anti-aging concerns and promote firmness and radiance. ### Industries Being Reshaped - **Skincare Products:** The skincare industry can leverage the trend of velvety skin serums by developing innovative formulations and marketing them as luxurious, effective anti-aging solutions. - **Beauty and Wellness:** The beauty and wellness industry has an opportunity to tap into the trend of feature-driven skincare formulations by creating and promoting products that offer targeted solutions for anti-aging. - **Natural Cosmetics:** The natural cosmetics industry can capitalize on the trend of using natural extracts and active ingredients to develop clean, effective anti-aging products that appeal to conscious consumers. ## Related on Trend Hunter - [Skin Longevity-Enhancing Serums](https://www.trendhunter.com/trends/blue-diamond-super-serum.md) - [Deep Infusion Milky Moisturizers](https://www.trendhunter.com/trends/ultimate-s-enriched-emulsion.md) - [Hydrating Brightening Serums](https://www.trendhunter.com/trends/botanity-flavon.md) - [Ultra-Luxurious Skincare Serums](https://www.trendhunter.com/trends/the-serum-20.md) - [Gentle Graceful Aging Serums](https://www.trendhunter.com/trends/aeonia-gentle-age-defying-serum.md) - [Multifunctional Super Serums](https://www.trendhunter.com/trends/elevai-enfinity.md) - [Slow-Release Radiance Serums](https://www.trendhunter.com/trends/trinny-london-naked-ambition.md) - [High-Performance Anti-Aging Duos](https://www.trendhunter.com/trends/ourself-skincare.md) - [High-Performance Skincare Serums](https://www.trendhunter.com/trends/fitglow-beauty.md)