# Korean Beauty Brand Flagships The Sulwhasoo Flagship Store Features an In-House Spa By Katherine Pendrill | Published 2016-05-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sulwhasoo References: [star2](http://www.star2.com/culture/design/2016/04/20/take-a-look-at-sulwhasoo-biggest-store-in-seoul/) & [sulwhasoo](http://www.sulwhasoo.com/kr/ko/flagship/design_story.html) The popular Korean skincare brand [Sulwhasoo](https://www.trendhunter.com/trends/concentrated-ginseng-rejuvenating-collection) recently opened a flagship store that gives consumers a new way to experience its products. With the growing demand for Korean beauty products both locally and abroad, brands are increasingly looking for creative ways to introduce consumers to new products. This flagship store features six different levels to help consumers discover and interact with Sulwhasoo's full range of products. Previously only located in department stores, the Sulwhasoo flagship gives consumers a whole new way to engage with the brand. The store is six storeys high and it is the largest brand flagship in all of South Korea. The store itself is designed to function as "a new beacon of Asian beauty," with an exterior that resembles that of a lantern. On the inside, each floor has a different theme allowing guests to learn more about the brand as they browse for products. In addition to the boutique, the flagship also boasts a gift-wrapping area, a Culture Lounge, an in-store spa and a rooftop patio. The massive flagship demonstrates the growing demand for Korean beauty products and the rise of [interactive retail spaces](https://www.trendhunter.com/trends/christian-dior-beauty-boutique). ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 47% | Activity: 52% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Retail Spaces:** Creating immersive and interactive retail spaces can enhance consumer engagement and provide new experiences for customers. - **Rise of Korean Beauty Products:** The increasing popularity of Korean beauty products presents opportunities for brands to expand their presence and meet consumer demand. - **Brand Flagship Stores:** Opening brand flagship stores allows companies to showcase their products in unique and impactful ways. ### Sectors Adopting This - **Skincare:** Skincare brands can take advantage of the rising interest in Korean beauty products by creating innovative and experiential flagship stores. - **Retail:** The retail industry can benefit from incorporating interactive elements into stores to attract customers and stand out in a competitive market. - **Beauty and Cosmetics:** Beauty and cosmetics companies can capitalize on the trend of brand flagship stores to provide a holistic brand experience and increase product visibility. ## Related on Trend Hunter - [Seoul-Specific Personalized Retail Experiences](https://www.trendhunter.com/trends/brand-experience-space.md) - [Sensorial Luxury Beauty Stores](https://www.trendhunter.com/trends/aesop-flagship.md) - [K-Beauty Pop-Ups](https://www.trendhunter.com/trends/in-new-york.md) - [Immersive Multi-Brand Beauty Pop-Ups](https://www.trendhunter.com/trends/seoul-in-the-city.md) - [Elevated K-Beauty Retail Locations](https://www.trendhunter.com/trends/le-marais-neighborhood.md) - [Flagship Spa-Equipped Fashion Retailers](https://www.trendhunter.com/trends/house-of-dior-new-york.md) - [Luxury Flagship Redesigns](https://www.trendhunter.com/trends/luxury-flagship-redesign.md) - [Traditional Pavilion Skincare Stores](https://www.trendhunter.com/trends/samuso-hyojadong.md) - [Premium In-Store Experiences](https://www.trendhunter.com/trends/lancomes-domaine.md)