# Minimalist Baking Branding Hyperakt Creates a Solid Brand Identity for Sullivan Street Bakery By Francis Tiangson | Published 2011-03-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sullivan-street-bakery References: [lovelypackage](http://lovelypackage.com/sullivan-street-bakery/) & [hyperakt](http://www.hyperakt.com/) The New York City-based Sullivan Street Bakery is an expanding brand that has almost 20 years of experience in the business, resulting in multiple top restaurants serving its bread. Wanting to expand the products that that they offer, owner Jim Lahey turned to Hyperakt to create packaging that embodies the Sullivan Street Bakery essence. What Hyperakt created for Sullivan Street Bakery are [minimalistic packages](https://www.trendhunter.com/trends/blanco-1) that coincide with a classy modern motif. Combining simplistic designs matched with [bright colors](https://www.trendhunter.com/trends/fruit-bliss) and a strong typeface, the packaging presents the product in a contemporary fashion. Packets, bottles, cans, tubes and boxes were all given artistic tweaks to put forward this assortment of [Sullivan Street Bakery packaging](https://www.trendhunter.com/trends/pastis-de-belm). Hyperakt definitely hit a home run with these designs. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 50% | Activity: 41% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Minimalistic Branding:** Designing minimalistic branding can appeal to modern consumers who value simplicity and elegance - **Contemporary Packaging:** Creating contemporary packaging can enhance a product's appeal and create a strong brand identity - **Artistic Tweaks:** Adding artistic tweaks to packaging can make products stand out and generate interest among customers ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can benefit from minimalistic branding and contemporary packaging to differentiate products and create a strong brand identity - **Retail:** Retail companies can use minimalistic branding and contemporary packaging to differentiate products and create a modern and elegant brand image - **Cosmetics:** Cosmetic companies can use artistic tweaks in their packaging to enhance product appeal, generate interest and create a luxurious image ## Related on Trend Hunter - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Minimalist Supply Packaging](https://www.trendhunter.com/trends/optimal-home.md) - [Modern Organic Pasta Packaging](https://www.trendhunter.com/trends/flour-water.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Contemporary Bakery Designs](https://www.trendhunter.com/trends/bakery-in-panama-city.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Bold Colorful Seed Butter Packaging](https://www.trendhunter.com/trends/88-acres-seed-butter.md) - [Revitalized Pasta Packaging Designs](https://www.trendhunter.com/trends/ronzoni-pasta-brand.md) - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md)