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# Deep Yellow Tonal Sneakers
The adidas YEEZY BOODY 700 Gets a Sulfur Yellow Colorway

By Amy Duong | Published 2022-02-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/sulfur-yellow
References: [hypebeast](https://hypebeast.com/2022/2/adidas-yeezy-boost-700-sulfur-yellow-release-date)

The [YEEZY BOOST](https://www.trendhunter.com/trends/bl01) 700 sneaker model gets a new colorway for the season with the unveiling of Sulfur Yellow joining the roster. It was showcased by none other than YEEZY MAFIA, blending together vivid base foundations with [earthy tones](https://www.trendhunter.com/trends/574-mushroom) together to root the entire design.

The materials include mesh blended with suede for textural contrast all across the uppers. The shoes have [olive green tonal tongues](https://www.trendhunter.com/trends/zoom-vomero-5-6) as well as perforated details at the heel overlayers and pale olive quarter panels as well. The toe tips take on a bright beige hue and a darker tan makes its way onto the collars designed with ventilation for breathability. The base includes dark brown at the midsole and black as the accents.

Image Credit: YEEZY MAFIA

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 25% | Activity: 21% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Sulfur Yellow Sneakers:** The new Yeezy Boost 700 colorway showcases the trend towards bold and vibrant hues in footwear design.
- **Textural Contrast:** The mesh and suede material blend in the Yeezy Boost 700 enables a trend towards more diverse and interesting textural combinations.
- **Perforated Details:** The perforated heel overlays in the Yeezy Boost 700 cater to a growing trend towards breathable and functional shoe designs.

### Industries Being Reshaped

- **Footwear:** The footwear industry can capitalize on the trend towards bolder colorways, interesting material combinations, and functional design features.
- **Fashion:** The fashion industry can take cues from the trend towards striking color palettes and unique textural contrasts in footwear design to create more visually captivating collections.
- **Fitness:** The fitness industry can benefit from the perforated details and functional design elements in the Yeezy Boost 700, creating shoes that cater to the needs of athletes and fitness enthusiasts.

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