# Refreshing Sulfate-Free Toothpastes These Burt's Bees Toothpastes are Naturally Sweetened By Jana Pijak | Published 2019-05-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sulfatefree-toothpaste References: [burtsbees](https://www.burtsbees.ca/product/enamel-care-mountain-mint-toothpaste-with-fluoride/) [Burt's Bees](https://www.trendhunter.com/trends/boosted-body)' sulfate-free toothpaste range is available in three refreshing and naturally sweetened flavor varieties. While the brand's Enamel Care Mountain Mint toothpaste with fluoride strengthens and protects enamel, its Clean & Fresh Mint Medley toothpaste with flouride keeps breath fresh and minty all day long without relying on harsh chemical agents. Lastly, the Burt's Bees [Purely White Zen Peppermint Toothpaste](https://www.trendhunter.com/trends/fluoridefree-whitening-toothpaste) is flouride-free and removes stains without the unwanted ingredients found in most teeth-whitening products. Each of Burt's Bees' toothpaste products is sweetened with steviol glycosides and flavored with essential oils and other naturally sourced and medicinal ingredients. Additionally, the brand also offers [two kid-friendly toothpaste options](https://www.trendhunter.com/trends/kids-toothpaste) in both flouride and flouride-free varieties, boasting a fruit fusion flavor that will appeal to Gen-Z consumers. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 28% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Sulfate-free Toothpastes:** There is a growing trend in the dental industry for sulfate-free toothpastes that offer natural and effective oral care. - **Naturally Sweetened Toothpastes:** The demand for toothpastes sweetened with natural ingredients like steviol glycosides is on the rise as consumers seek healthier alternatives to traditional toothpastes. - **Chemical-free Teeth-whitening Products:** There is a market opportunity for teeth-whitening products that are free from harsh chemical agents, as consumers look for more natural and safe options to remove stains. ### Sectors Adopting This - **Dental Care Industry:** There is potential for disruptive innovation in the dental care industry by developing new sulfate-free toothpaste products that cater to consumers' increasing demand for natural oral care. - **Natural Products Industry:** The natural products industry can capitalize on the trend of naturally sweetened toothpastes by creating innovative oral care products that use alternative sweeteners and natural flavorings. - **Teeth-whitening Industry:** The teeth-whitening industry has an opportunity to disrupt the market by offering chemical-free teeth-whitening products that effectively remove stains without the use of harsh ingredients. ## Related on Trend Hunter - [Colorful Flavored Toothpastes](https://www.trendhunter.com/trends/mysweetsmile.md) - [Herbaceous Plant-Based Toothpastes](https://www.trendhunter.com/trends/aesop-toothpaste.md) - [Flavorless Toothpastes](https://www.trendhunter.com/trends/risewell-flavorless-toothpaste.md) - [Mix-and-Match Toothpastes](https://www.trendhunter.com/trends/therabreath-toothpastes.md) - [Kid-Friendly Toothpastes](https://www.trendhunter.com/trends/frost-by-snow.md) - [Flavor-Free Toothpastes](https://www.trendhunter.com/trends/flavor-free-toothpaste.md) - [Fruit-Inspired Kids Toothpaste](https://www.trendhunter.com/trends/strawberry-mango-toothpaste.md) - [Minty Toothpaste Tablets](https://www.trendhunter.com/trends/toothpaste-tablet.md) - [Salty-Sweet Toothpastes](https://www.trendhunter.com/trends/salted-caramel-pretzel-toothpaste.md)