# Lounging Daydreamer Catalogs The SUKU Lucidity Collection is Comfortable and Effortlessly Cool By Jana Pijak | Published 2014-07-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/suku-lucidity References: [oystermag](http://www.oystermag.com/see-sukus-lucidity-collection) & [oystermag](http://www.oystermag.com) The SUKU Lucidity collection is the latest womenswear line by Melbourne-based designer Christine Lafian's edgy label. The casual collection highlights [comfy cotton dresses](https://www.trendhunter.com/trends/cotton-stretch-collection), [sleepwear tanks](https://www.trendhunter.com/trends/our-legacy-work-shop-x-magniberg) and [oversized knits](https://www.trendhunter.com/trends/bloomers-intimates) that are inspired by lucid dreaming. "With modern, misty grey hues — made in collaboration with Balinese Batik artisans — the collection of linen and textiles resembles low-floating clouds, with each piece being hand-dyed, folded and stamped uniquely." Photographers Charlie Brophy and Jerico Mandybur capture the SUKU Lucidity collection catalog. The youthful lookbook is captured in a residential setting and features a model who lounges, naps and hangs out at home. The model beauty channels a daydreamer and embodies an effortlessly cool air in the photo series. Moreover, her look is enhanced through a wardrobe of staples that are both comfortable and stylish. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 64% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Lucid Dreaming Fashion:** Opportunities for designers to create more comfortable and stylish clothing lines inspired by lucid dreaming - **Hand-dyed Textiles:** Opportunities for artisans to collaborate with designers in creating unique and intricately designed textile collections - **Residential Lookbooks:** Opportunities for fashion brands to showcase their products in a relatable and realistic setting such as a model lounging at home ### Where This Applies - **Fashion Industry:** The Lucidity collection by SUKU presents new design opportunities for designers in the fashion industry - **Textile Industry:** The use of hand-dyed fabrics in the Lucidity collection creates opportunities for artisans and entrepreneurs in the textile industry - **Photography Industry:** The residential lookbook trend presents opportunities for photographers to work with fashion brands to create more realistic and relatable imagery ## Related on Trend Hunter - [Vibrant Comfort-Forward Apparel](https://www.trendhunter.com/trends/lazy-daze-collection.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Tranquil Spring Apparel](https://www.trendhunter.com/trends/livms-soul-place-series.md) - [Elevated Loungewear Lines](https://www.trendhunter.com/trends/uniqlo-loungewear.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Sustainably Chic Sleepwear Collections](https://www.trendhunter.com/trends/half-asleep.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Inclusive Soft-Material Sleepwear](https://www.trendhunter.com/trends/cotton-stretch-collection.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md)