# Sukie Pollows By Life Fever | Published 2006-11-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/sukie-pollows References: [lifever.wordpress](http://lifever.wordpress.com/2006/10/27/sukie/) & [sukie](http://www.sukie.co.uk/) In 2000 Darrell and Julia set up [Sukie](http://www.sukie.co.uk) after Darrell graduated from the Royal College of Art and Julia left her job at the buying department at House of Fraser. Sukie are commissioned by Habitat to produce a range of notebooks, cards and wrapping paper. Other clients include Egg, Vessel and mint in London and DKNY in New York. Today their new products include 4 new cushions, new Address book, new hankies, Sketch books, Tea Towels, Indian Exercise Books and Nubuck covered Journal. Take a look! ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 25% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Stationery:** The trend of personalized stationery opens up opportunities for businesses to offer customized notebooks, cards, and wrapping paper. - **Sustainable Home Accessories:** The trend of sustainable home accessories creates disruptive innovation opportunities for businesses to develop eco-friendly cushions, tea towels, and other household items. - **Premium Writing Tools:** The trend of premium writing tools presents opportunities for businesses to create high-quality sketch books, address books, and journals. ### Sectors Adopting This - **Graphic Design:** In the graphic design industry, businesses can leverage the trend of personalized stationery to offer unique and customized products to clients. - **Home Decor:** The home decor industry can capitalize on the trend of sustainable home accessories by designing and selling eco-friendly cushions, tea towels, and other household items. - **Stationery and Office Supplies:** The stationery and office supplies industry can tap into the trend of premium writing tools to meet the demand for high-quality sketch books, address books, and journals. ## Related on Trend Hunter - [Designer Stationary Series](https://www.trendhunter.com/trends/paper-source-1.md) - [Ethereal Stationary Designs](https://www.trendhunter.com/trends/eccolo.md) - [Drawings-Inspired Rug Collections](https://www.trendhunter.com/trends/frames-collection.md) - [Whimsical Home-Centric Brands](https://www.trendhunter.com/trends/katie-kime.md) - [Book-Themed Home Decor Collections](https://www.trendhunter.com/trends/eloise-collection.md) - [Upcycled Designer Pillows](https://www.trendhunter.com/trends/kara.md) - [Creatively Abstract Homeware Capsules](https://www.trendhunter.com/trends/rixo-1.md) - [Designer-Approved Decor Ranges](https://www.trendhunter.com/trends/dreams-and-sophie-conran.md) - [Fashion-Centric Quilted Slippers](https://www.trendhunter.com/trends/quilted-slipper.md)