# Facebook-Guided TV Campaigns The 'Suits Recruits' Social Media Experience is Launching By Jennifer Gosnell | Published 2012-06-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/suits-recruits-social-media References: [mashable](http://mashable.com/2012/06/11/suits-recruits-social-tv/) & [usanetwork](http://www.usanetwork.com/series/suits/) The hit USA network show 'Suits' has upped the ante this summer with the upcoming release of its interactive social media experience 'Suits Recruits.' The campaign will take parts of a scripted episode that was originally meant for air and turn it into mini webisodes that people can actually get involved in through [Facebook](https://www.trendhunter.com/trends/rival-peak). The initiative is based on previous successes from the television show 'Psych' and its #HashTagKiller [Twitter](https://www.trendhunter.com/trends/made-for-what-youre-made-of) campaign. The use and integration of social media can be a vital component for success of television shows. Finding new methods to create a fanbase and connect to followers is largely important in keeping the fans satisfied. 'Suits Recruits' is launching as a promotion of not only sponsor [Lexus](https://www.trendhunter.com/trends/lexus-and-universal-pictures), but also as the official Suits season is set to premiere June 14th. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 23% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Social Media Experiences:** Creating interactive social media experiences like 'Suits Recruits' can enhance fan engagement and generate buzz for television shows. - **Integration of Social Media in Television:** Integrating social media platforms like Facebook into television campaigns can help create a loyal fanbase and enhance viewer participation. - **Webisodes and Serialized Content:** Transforming scripted episodes into mini webisodes, as seen in 'Suits Recruits', presents opportunities to offer additional content and immersive experiences for viewers. ### Sectors Adopting This - **Television:** The television industry can benefit from the adoption of interactive social media experiences to engage viewers and increase viewership. - **Advertising and Sponsorship:** Advertising and sponsorship companies can explore opportunities to collaborate with television shows in creating interactive social media experiences that promote brands effectively. - **Social Media Platforms:** Social media platforms like Facebook can capitalize on the integration of television shows to drive user engagement and expand their reach. ## Related on Trend Hunter - [Authentic Connection Campaigns](https://www.trendhunter.com/trends/hijack-socialization.md) - [Co-Branded Custom Ads](https://www.trendhunter.com/trends/lexus-and-universal-pictures.md) - [Second-Screen Vehicle Sweepstakes](https://www.trendhunter.com/trends/kia-squares.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Social-First Car Campaigns](https://www.trendhunter.com/trends/reddit-car-share.md) - [TV Game-Inspired Pizza Campaigns](https://www.trendhunter.com/trends/emergency-pizza-campaign.md) - [Experiential Marketing Campaigns](https://www.trendhunter.com/trends/campus-tour.md) - [Interactive Game Advertisements](https://www.trendhunter.com/trends/samsung-ads-gamebreaks.md) - [Unique TV Series Pop-Ups](https://www.trendhunter.com/trends/lillet-x-emily-in-paris.md)