# Phone-Based Suit Shops 'Difference' Specializes in Customization by Phone By Laura McQuarrie | Published 2016-09-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/suit-shop References: [japantrends](http://www.japantrends.com/difference-suit-tailor-ordering-customization-phone/) & [difference.tokyo](http://difference.tokyo/) 'Difference' is the name of a new suit shop for men that's opening in the wealthy Aoyama neighborhood of Tokyo, Japan. While this shop offers bespoke services for men, what really sets this particular store apart is its own app, which offers virtual tailoring. After having their first suit custom-made in-store, consumers then have the chance to have their second suit made through Difference's app. Through this dedicated application, consumers have the chance to use a mobile device to conveniently select designs, colors and other details of the suit that will be crafted by Difference. Through the app, there is no need to return to the physical store and the finished product can be delivered to consumers within a few weeks. While many retail outlets are focused on constantly drawing shoppers in, this one sets itself apart by only requiring a one-time visit. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 24% | Activity: 77% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Phone-based Customization:** Offering virtual tailoring via app for suit makers. - **Mobile Retail:** Providing easy and convenient shopping experiences through an app. - **Minimalist Bespoke Service:** Reducing visits through one-time purchases and supporting virtual tailoring. ### Industries Being Reshaped - **Fashion Retail:** Innovating shopping experiences through mobile devices. - **Technology:** Supplying businesses with apps and tools to enhance customer engagement. - **Logistics and Delivery:** Streamlining delivery and processing time of customized goods. ## Related on Trend Hunter - [Personal Shopping Apps](https://www.trendhunter.com/trends/aritzias-new-app.md) - [AI-Powered Measuring Tools](https://www.trendhunter.com/trends/3dlook.md) - [Localized Boutique Shopping Apps](https://www.trendhunter.com/trends/boutique-shopping-apps.md) - [AI Shopping Customization Tools](https://www.trendhunter.com/trends/zegna-x.md) - [Personal Shopping Apps](https://www.trendhunter.com/trends/beamble.md) - [AI Body Measuring Platforms](https://www.trendhunter.com/trends/fytted.md) - [Tailored Retail Experiences](https://www.trendhunter.com/trends/nextgen-indigo.md) - [Interactive VR Styling Apps](https://www.trendhunter.com/trends/j-crew-virtual-closet.md) - [Elevated By-Appointment Shopping Services](https://www.trendhunter.com/trends/royalmount-montreal.md)