# Wrinkle-Free Suits This Paul Smith Suit Design Uses an Innovative Fabric to Keep Creases Away By Laura McQuarrie | Published 2015-01-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/suit-design References: [luxurylaunches](http://luxurylaunches.com/fashion/the-innovative-paul-smith-comes-up-with-a-creaseless-suit.php) & [telegraph](http://www.telegraph.co.uk/men/fashion-and-style/11341408/Suitable-for-gymnasts-Paul-Smith-reimagines-the-suit.html) In order to show off its creaseless suit design for men, British fashion designer Sir Paul Smith got some help from Olympic medal winner and gymnast Max Whitlock. The suits is made from a [100% wool yarn](https://www.trendhunter.com/trends/proof-72hour-merino-air-tshirt) that is reportedly super resistant to creases. Described as "[a suit to travel in](https://www.trendhunter.com/trends/lake-geneva-series)," to demonstrate just how easy it would be to make the transition from a long leg of travel to a business meeting and still look fresh, Whitlock and a team from the [National Centre for Circus Arts](https://www.trendhunter.com/trends/daily-lotion-and-cream) did headstands, jumped on each other's shoulders and played with hula hoops. Whereas this kind of activity might leave other suits looking totaled, this sharp black Paul Smith suit was left totally unscathed without a wrinkle in sight. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 48% | Activity: 42% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Wrinkle-resistant Fabrics:** The use of innovative fabrics that resist creases presents an opportunity for apparel brands to offer low-maintenance clothing options. - **Travel-friendly Fashion:** Designing clothing that can effortlessly transition from travel to business meetings allows for convenient and stylish solutions for professionals on the go. - **Athlete Collaboration:** Partnering with athletes to showcase garment durability and flexibility opens up possibilities for sports and fashion industries in creating high-performance attire. ### Industries Being Reshaped - **Apparel:** The apparel industry can embrace wrinkle-resistant fabrics to cater to consumers seeking easy-care and versatile clothing options. - **Fashion:** The fashion industry can capitalize on designs that cater to frequent travelers, offering stylish yet practical clothing options. - **Sports:** The sports industry can explore collaborations with fashion brands to develop performance-driven clothing lines that appeal to athletes and active individuals. ## Related on Trend Hunter - [Future-Facing Suit Designs](https://www.trendhunter.com/trends/vollebak-neo-suit.md) - [Limitless Occasion Suits](https://www.trendhunter.com/trends/aw24-suiting-collection.md) - [Experimental Programmable Clothing](https://www.trendhunter.com/trends/programmable-clothing.md) - [Water-Repellent Weekend Travel Pants](https://www.trendhunter.com/trends/72hour-merino-travel-pant.md) - [Travel-Friendly Garment Care Products](https://www.trendhunter.com/trends/lenor-crease-releaser.md) - [Adaptable Warm Weather Suits](https://www.trendhunter.com/trends/luca-faloni-linen-suit.md) - [Multi-Day Wear Wool Shirts](https://www.trendhunter.com/trends/proof-72hour-merino-air-tshirt.md) - [Crowdfunded Graphene-Infused Apparel](https://www.trendhunter.com/trends/graftek-basics.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md)