# Painted Faux Emotions The Suicide Prevention Center Turns Frowns Upside Down By Shelby Lee Walsh | Published 2010-10-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/suicide-prevention-center References: [adsoftheworld](http://adsoftheworld.com/media/print/cvv_suicide_prevention_center_sadness_girl) & [suicideinfo](http://www.suicideinfo.ca/) The newest ad campaign from the CVV (a.k.a. [Suicide Prevention Center](https://www.trendhunter.com/trends/the-american-foundation-for-suicide-prevention)) states that they "transform sadness into hope." As there are a lot of anti-homosexuality stories now coming forth in the light of recently lost lives, these ads wring at the heartstrings of anyone viewing them. Advertising agency [Seven Comunica](https://www.trendhunter.com/trends/melon-pan-chocolate-chip-cookies)ção Total based in Blumenau, Brazil did a great job of showing the light at the end of the tunnel and creating print ads that tell a vivid story. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 56% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What Makes This Trend Stand Out - **Emotional Transformation:** Opportunity to develop products or services that help shift negative emotions into positive ones. - **Social Advocacy Advertising:** Opportunity to promote social causes through artistic and impactful advertising campaigns. - **Interactive Storytelling:** Opportunity to use advertising to tell stories that engage and connect with viewers emotionally. ### Sectors Adopting This - **Advertising:** Companies that provide advertising solutions can use this trend to create innovative campaigns that promote positive social change. - **Mental Health:** Organizations that focus on mental health can leverage this trend to create tools that help those suffering from negative emotions. - **Art and Design:** Companies in the art and design industry can use this trend to create impactful visuals that tell stories and evoke emotions. ## Related on Trend Hunter - [Emotive Song Campaigns](https://www.trendhunter.com/trends/sos-songs-mental-unimed.md) - [Emotional Short Films](https://www.trendhunter.com/trends/johnson-johnson.md) - [Love-Centric Public Service Announcements](https://www.trendhunter.com/trends/love-has-no-labels1.md) - [Mental Health Awareness Campaigns](https://www.trendhunter.com/trends/itv.md) - [Suicide Prevention Campaigns](https://www.trendhunter.com/trends/suicide-prevention-campaigns.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Serotonin-Boosting Billboards](https://www.trendhunter.com/trends/soglar.md) - [Feel-Good Ad Campaigns](https://www.trendhunter.com/trends/make-life-brighter.md)