# Suicidal Animated Animals Disturbing Global Warming PSA By Cowbag | Published 2008-09-22 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/suicidal-animals-in-psa-disturbing-global-warming-animation References: [neatorama](http://www.neatorama.com/2008/09/18/dont-give-up/) & [fubiz.net](http://www.fubiz.net/blog/index.php?2008/09/18/2229-global-warming-quercus) We've seen an [animated PSA for Burma](https://www.trendhunter.com/trends/this-is-not-a-home), and were shocked at how much a cartoon can stir the emotions. Now we've come across this amazing, yet sad and disturbing animated PSA from McCann-Erickson. Their client was Portuguese organization Quercus, and the aim was to 'promote' [global warming](https://www.trendhunter.com/trends/patagonia-films). The message was *If You Give Up, They Give Up* I love everything about PSA. It does not so much grab your attention, but it hits you in the face. Really hard. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 66% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Emotional Animated Psas:** Creating animated PSAs that evoke strong emotions to raise awareness. - **Disturbing Advertising Content:** Using unsettling visuals and messaging to capture attention in ads. - **Climate Change Awareness:** Promoting initiatives and campaigns to raise awareness about global warming. ### Where This Applies - **Advertising:** Creating innovative and impactful content for ad campaigns. - **Animation:** Utilizing animation techniques to deliver powerful messages. - **Environmental Organizations:** Supporting efforts to promote climate change awareness and sustainable practices. ## Related on Trend Hunter - [Haunting Tech Safety PSAs](https://www.trendhunter.com/trends/centre-for-child-protection.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Unpredictable Festive Ad Campaigns](https://www.trendhunter.com/trends/snowfall.md) - [Charity Organization Rebrands](https://www.trendhunter.com/trends/humane-world-for-animals.md) - [Emotional Short Films](https://www.trendhunter.com/trends/johnson-johnson.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Distracted Driving Awareness Videos](https://www.trendhunter.com/trends/project-yellow-lights-love-story.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md)