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# Plant-Based Superfood Sweeteners
SugaVida is a Sugar Substitute That is Safe for Diabetics

By Katherine Pendrill | Published 2017-03-08 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/sugavida
References: [foodbev](http://www.foodbev.com/news/sugavida-relaunches-packaging-amid-plans-to-go-mainstream/) & [sugavida](http://www.sugavida.com/)

For those who are looking to [cut back on refined sugar](https://www.trendhunter.com/trends/quitsugar) or to replace sugar entirely, SugarVida is viable alternative. Made from organic palmyra jaggery, the natural sugar substitute is ideal for vegans, vegetarians and even diabetics.

SugarVida is a plant-based substance called palmyra jaggery, which is an unrefined and crystalized nectar from the palmyra tree. Though the substance has been used in Ayurvedic medicine in India for years, it is now being sold as a healthier alternative to refined sugar. Not only is the superfood sweetener high in vitamin B12, but it also has a [low glycaemic index](https://www.trendhunter.com/trends/nebula-snacks) of 40, making it safer for diabetics than some of the other [natural sweeteners](https://www.trendhunter.com/trends/sweet-freedom-glp-1) on the market.

## Trend Insights (Trend Hunter)

- Score: 0.6/10
- Popularity: 7% | Activity: 3% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Plant-based Superfood Sweeteners:** The trend of plant-based superfood sweeteners like SugaVida presents an opportunity for disruption in the sweetener industry.
- **Organic Sugar Substitutes:** The rise of organic sugar substitutes such as palmyra jaggery offers disruptive innovation potential in the health food market.
- **Healthier Alternatives to Refined Sugar:** The demand for healthier alternatives to refined sugar, like SugaVida, creates opportunities for disruptive innovations in the food industry.

### Where This Applies

- **Sweetener Industry:** The sweetener industry can explore disruptive innovation opportunities by incorporating plant-based superfood sweeteners such as SugaVida.
- **Health Food Market:** The health food market has room for disruptive innovation through the introduction of organic sugar substitutes like palmyra jaggery.
- **Food Industry:** The food industry can leverage the demand for healthier alternatives to refined sugar by offering innovative products like SugaVida.

## Related on Trend Hunter

- [Ultra-Potent Sugar Substitutes](https://www.trendhunter.com/trends/soulsweet.md)
- [Cacaofruit Sugar Substitutes](https://www.trendhunter.com/trends/cacaofruit-sugar-substitute.md)
- [Sugarcane-Made Sweeteners](https://www.trendhunter.com/trends/zerocalorie-sweeteners.md)
- [Monkfruit Cooking Sweeteners](https://www.trendhunter.com/trends/trunativ.md)
- [Sugar-Based Sweetener Products](https://www.trendhunter.com/trends/incredo-sugar-g2.md)
- [Sugar-Mimicking Sweetener Blends](https://www.trendhunter.com/trends/sweetener-blend.md)
- [All-Natural Low-Glycemic Sweeteners](https://www.trendhunter.com/trends/reduced-calorie-sweetener.md)
- [Glycemic Inhibitor Sweetener Solutions](https://www.trendhunter.com/trends/nutraex-bisugar.md)
- [Zero-Waste Sweeteners](https://www.trendhunter.com/trends/carobway.md)